Christophe JUGE

For this study, I wanted to illustrate the moutain life universe for 3 different social groups.

These could finally become 2 or 3 different product categories (the active one could go to the light hiking category).

I believe the strongest brands are the ones who never stray from their core values.
Therefore, each of the 3 designs I propose carry both outdoor style and Salomon design signature.

• Advertising
• Footwear