Coroflot

Description

This mailer holds 10 flash cards, each featuring a recyclable material. Each card has a "reason" that it's environmentally and economically beneficial to sponsor the CVP's efforts. Sent to the heavies at corporations who manufacture or use recyclables, the idea was to utilize an unexpected vehicle to get the word out. Present it through compelling, dramatic photography of everyday materials and a "Top Ten List"-style of messaging, and it's more interesting than reading some lame brochure.