Coroflot

Resume

Has over ten years experience in industrial design, graphic design, product development and project management. Understands retail business, manufacturing and licensing.
Has experience in marketing, promotional strategy, patent search, factory sourcing and communication, Trade show coordination and participation.

Specialized design fields:
Industrial Design: Consumer products, Expert in toys (girls toys in particular),
Graphic Design: Logo, packaging, promotional materials, catalogs

Technical skills:
Proficient with Mac and PC workstations with strength in Adobe Photoshop, Illustrator, Illustrator CAD plug in.
Fluent in English and Chinese (Mandarin)

Ciraz Design Design consultant Culver City, CA, July 2005- Present
Provided concepts, trend boards, presentation and technical drawings to corporate clients:
Materialized concepts into tangible products for inventor clients:

Client List:

Toy/Premium: Disney, MGA Entertainment, Jakks Pacific, Equity Marketing, Playhut, Playmates, Strottmen
Consumer Products: Teafco (Pet Products), Ballistic Boudoir (Fashion Accessories)
Entertainment: Larry Abel Design, Six Sense Studio, Altered Entertainment, Ambient Groove, Burning Man

Complete Product Design & Development in below job descriptions encompasses:
Market research/analysis, competitive research/analysis, concept generation, design to reflect specific brand and within target cost, presentation, technical solution, CAD drawings, sample evaluation, work with engineers and direct prototype contractors.

Funrise Toy Corp. Industrial Designer Van Nuys, CA, May 2010- August 2011
Designed toys for Cutie Boutique (Walmart), Baby Alive, Littlest Pet Shop (Hasbro), Gazillion Bubbles (Funrise) Responsible for complete product design & development, communicated with oversea counterparts for cost evaluation, licensor for brand representation, engineer and quality control personnel for product safety.

The Walt Disney Company Concept Designer Pasadena, CA, Jan.2008- Jan. 2009
Designed products sold in Disney stores, strategically modified OEM products to represent corresponding style guides and corresponding movie releases. Produced over fifty toys and consumer products in a year which included Disney Princess, Fairies and Minnie.

Munchkin Inc. Project Manager Van Nuys CA May 2004- July 2005
Designed and developed infant products of Nickelodeon and Munchkin. Emphasizes on parent-child interaction, ergonomics, material selection and manufacturability. Was responsible for complete product design and development

MGA Entertainment Industrial Designer North Hills CA, April 2002- April 2004
Designed youth electronics, home decor, toys and stationary for Bratz and Lil Bratz.
Lead designer for Lil’ Bratz doll accessories line. Art directed package design and photo shoots. Participated in commercial shoots. Traveled to Asia for cost reduction and product approval.

Education
Internship: Wild Planet Toys, Philips Design, Radica Innovations. San Francisco, CA 1999-2001
Owns a design patent for Password Journal 3, sponsored by Radica Games.

Art Center College of Design, Pasadena CA, 1997-2000 Bachelor of Science in Industrial Design
Merit Scholarship Recipient 1997-2000

University of San Diego, San Diego, CA (General Education)