Cheng Kue

Based out of the Mile High City, ID Engine is a premier design studio with almost 15 years of product design experience and a specialization in all types footwear. We base our design philosophy on functional innovation, storytelling and market trend relevance. Our award winning footwear designs are have been disruptive in the market and also extremely commercial. We are focused on working closely with our clients to deliver outstanding product innovations while driving new expanding markets.

-responsible for driving new innovations in molded footwear
-created new business by designing the Hover sneaker line to penetrate
the casual sneaker market - over 1.5 million+ shoes booked since Spring 2011 launch
-create seasonal design direction and key market stories
-manage design team across 4 footwear categories
-focused on brand expansion and new technological innovations in footwear
-revived the brand with new fresh innovative point of view on footwear
-expand core products to strong key brand collections
[Duet, Sneakers, Boat, Translucents, Yukon, CrosMesh, and
CrocsWeld]
-key role player in other disciplines such as merchandising stories and development innovation
-extensive knowledge on molding technologies and new footwear constructions
-reinvented crocs golf product line and point of view in the market - received 2012 Best New Product Intro - PGA Trade Show

-focused on the growth and innovation of Golf, Kids, and Professional Footwear

Golf
Increasing comfort and performance of new footwear
Expanding to new markets and consumers
Advancing molding technologies and the application to footwear

Kids
Expand key franchises and increase market share in Grade School
Evolve new technologies
Manage and mentor design team

Professional Footwear
Expand markets to safety, medical, and food service
Evolving safety technologies
Manage and mentor design team

'07-'08 Running Category
-designed entry level and bounce footwear product
-designed new entry level running technology [boost] with the advance innovation team [AIT] - [500,000 + pairs]
-designed and developed new concepts for microbounce 09
-assisted with presentations and concept renderings
-developed new material concepts with Korean supplies

'06-'07 Special Make-Ups Category
-sole footwear designer for Footlocker accounts
-created new footwear concepts and presentations
-designed over 20 different production footwear
-increased Footlocker business by over +200%
-created a design relationship with Footlocker
-multiple domestic trips to Footlocker [NYC] and Finishline [Indianapolis] for presentations
'04-'06 Basketball Category
-designed performance basketball footwear
-signature footwear design apprenticeship with Kyle Pulli
TMAC VI, KG III, C-Billups I, Gil Zero I
-assisted with presentations and concept renderings
-designed KG Lite midsole with over 1 million pairs sold with multiple uppers
-raised the level of design and presentation expectations
-developed new materials with oversea suppliers
-numerous trips to Asia factories for development
-worked closely with the Advanced Innovation Team [AIT] to integrate
technologies to inline products
Sketching and Rendering Instructor
-developed specific sketching and rendering technqiuesfor the
footwear designer
-instructed the entire footwear studio in multiple sessions
-created easy and effective work flow for old and new school designers

-designed an array of products [toys, medical, electronics, furniture, automotive]
-developed strong creative multi-tasking skills
-created and assisted with product presentations
-clients included Texas Instruments, PLUS projectors, Lumileds, Radioshack, Compaq, and AMX
-worked with Texas Instruments and Lumileds to create a whole new market of micro projectors