Coroflot

Resume

CLEVE SMITH
Art Direction & Design
Corporate Identity + Digital Media + Print + Packaging + Apparel + Illustration

1827 1st Ave N, Apt 410
Birmingham, AL 35203
(256) 777-4702
clevesm1th@gmail.com
www.coroflot.com/cleve_smith


WORK EXPERIENCE
O2ideas :: Birmingham, AL : 2011-present
Senior Art Director

Freelance :: 2003–Present
Art Director/Designer

VMA :: Dayton, OH : 2008–2011
Art Director

MindVolt :: Athens, AL : 2003–2008
Art Director : 2007–2008
Senior Designer : 2005–2007
Designer : 2003–2005


SKILL SET
Management
+ Managed all phases of the design process
+ Directed staff designers and third-party contractors in the production of digital media, brand identities, print materials, and packaging
+ Managed project parameters, including timeline and budget
+ Worked closely with clients to provide creative solutions for brand success
+ Developed Information Architecture (IA) for digital projects
+ Guided User Experience (UX) on digital and traditional media projects
+ Ensured the proper execution of print materials at press checks
+ Guided intern development

Art Direction
+ Art directed corporate identities, digital media, advertising, print materials, packaging and photography
+ Developed sound creative concepts in coordination with Creative Directors
+ Established design direction for projects
+ Communicated vision to teams and delegated tasks accordingly
+ Oversaw the artistic development of projects
+ Presented concepts to clients
+ Established photography direction and art directed photo shoots
+ Directed web developers and production artists to ensure cohesive execution of concepts
+ Conceptualized and created a new design direction introducing Crown Lift Truck’s new line of products
+ Art directed photography for Crown’s new C-5 line of lift trucks
+ Art directed and designed all aspects of the Stranahan’s Colorado Whiskey brand
+ Worked with international companies such as Gree and Shantui
+ Rebranded Wright-Dunbar, Inc. and worked closely with developers on the new Wright-Dunbar website

Design
+ Designed digital and print media including websites, logos, packaging, and other collateral material
+ Executed creative direction in coordination with creative and production teams
+ Created flash animations and banner ads for web media clients
+ Conceptualized and developed more than 20 corporate identities for MindVolt
+ Designed packaging, catalogs, and in-store items for national and regional brands such as Eagle Claw and Books-A-Million
+ Designed and built retail packaging prototypes for AeroBed

Illustration
+ Illustrated for numerous projects including identities, advertisements, album covers, posters, and t-shirts
+ Illustrated storyboards for tv spots, digital animations and websites


SOFTWARE
Like the back of my hand:
Adobe Illustrator
Adobe Photoshop
Adobe InDesign

Like riding a bicycle:
Flash
Dreamweaver
Quark
Freehand
MS Office

Like to dabble in:
Adobe AfterEffects


EDUCATION
Bachelor of Fine Arts – Graphic Design with Business Minor
Auburn University


REFERENCES
Available upon request