Cathy Higgins

Eliminated external agency fees by performing design services in-house * Designed multi-component sign kits for Carlton Cards Retail division * Created website ad banners and electronic mail marketing graphics Provided catalog, sales brochure, packaging and logo design * Performed creative copywriting for print and web marketing Supervised product photography, styled sets and sourced props Retouched product photo images * Directed installation of large scale display and window signs on location Trained intern designers and prepared training materials "[email protected]" [email protected] Online Portfolio: coroflot.com/clhiggins *

* Managed advertising budget and strategized fund allotment Negotiated print, radio and television campaigns Produced commercials, sourced talent and composed ad copy Prepared internal marketing communications * Coordinated store grand openings and promotional events Developed innovative packaging and product brochures Designed retail signage and print ads * Directed product photography, photo layout and prop use Handled customer service issues and charitable donations * Organized and conducted factory tours

Sales brochures Brooks Elite Services, McDonald, OH - ales materials, menu, consulting

Provide design and creative consulting services to a diverse clientele:

Logo

Retail signage

Logo, packaging

Logo, packaging

Logo, business card, consulting

Catalogs, print ads, sales materials, photo styling

Logo, packaging, email marketing, sales materials

Logo, business cards, ads, direct mail

Logo, packaging, signage, website consulting

Packaging, logo, sales brochure, consulting

on Aging, Cleveland, OH - Logo, brochure

Website consulting, photo retouching

Packaging, sales materials, photo retouching

Logo, packaging, signage, consulting * United Church of Christ, Cleveland, OH - Catalog, postcard mailers