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Paul La Fleur
UI/Web Designer/Graphic Designer
San Antonio, TX
San Antonio, TX
Design professional with over 15 years of experience. Conceptualizes and produces user interfaces, websites, graphics, email marketing pieces, teaching and training videos, brand identities, logos, advertising campaigns, Flash animation and JQuery functionality. Identifies client needs through consultation and usability testing.
Comfort Inn, Richfield, Utah
Quality Inn, Richfield, Utah
Lanelogic Print Campaigns
Senior Web and Graphic Designer Designed managed oversaw and approved all websites and creative work. Designed produced and maintained advertising campaigns, brochures, business cards, sticker designs, t-shirt designs, corporate informational material, e-mail campaigns, postcard designs, ad pieces, and Flash animations and illustrations. Totally redesigned crothallcompanystore.com using Coldfusion MX in early 2004 and sales grew by 40%. * Creative management and production for companies and people such as Crothall Services Group, LifeCare Hospitals, Sabre-Holdings, Cooks Children's Hospital, USTA Tennis Association.
* Lead User Interface designer and coder on core sites such as the new Marriott Rewards Mall, Bonus Points Mall, Bank of America Add It Up, Bank of America WorldPoints, Priority Club Rewards Mall, AAdvantage Mall and Delta SkyMiles UK, Bose advertising. * Lead role in user graphic design, interface design, responsive web design for various devices such as mobile phones and tablets, site structure, custom graphics creation, online advertising, Flash animation, web programming (HTML, CSS, JQuery) and daily maintenance of internal and external Web sites. Lead role in responsive website design for Keller CityRewards and Bank of America Spend Control mobile application. Manage social marketing team using tools such as Twitter and Facebook. * Design, produce, implement and maintain company and client websites, backend applications, customer services interfaces and e-mail campaigns. Manage and perform usability, SEO and accessibility testing. * Create and manage client website strategies such as business requirements, UI specification, wireframing, design and coding. Work closely with Development team to conceptualize and design back-end management systems. * Work closely with clients such as Bank of America, American Express, American Airlines and Bose. Currently manage a team of 3 employees. 2 graphic/web designers and 1 social media marketer.
Lanelogic Art Director * Managed creative department which designed and created all company websites and marketing collateral. * Lead role in the design and implementation of all Lanelogic web and pring campaigns. Lead role in graphic and web design direction and implementation. * Designed magazine ads which were published nationwide in AutoExec, AutoSuccess and Auto Remarketing publications. Created the Lanelogic corporate presentation for national tradeshow (NADA) in Orlando, Florida. Directed the multimedia efforts in booth. * Designed look and feel for the Lanelogic dealer web interface that was being used by over 500 dealerships. * Trained, supervised and provided art direction for junior designers. Managed team of 1 UI Designer and 2 Graphic Designers.
* Senior Web Designer and Interface Usability Manager * Designed and managed all user interfaces. Designed and created mockups for implementation within AAX Web Application and websites. Create all company wide artwork and marketing/brand identity pieces. Designed produced and maintained American Auto Exchange dealership web application and backend management system marketing websites print collateral (brochures training material) advertising/marketing campaigns t-shirts and newsletters. Implemented usability creative and design skills to redesign AAX Vehicle Management Image Is Everything ï¿½