Resumé

An entrepreneurial Creative Director with expertise in brand-building, product design and development in the fashion, accessories and sports segments.


Applied Qualities and Strengths

o Brand Vision Transmission
o Startup Bootstrapping
o Supply Chain Building
o Technical Product development
o Timeline Planning
o Vendor Management
o Trend Forecasting
o Budget Development
o Youth market recon
o Product Development in Asia
o Strategic Planning


Professional Experience:

PHYLA DESIGN. Santa Barbara, Ca. 2000-Present
Owner/ Design Director.

Creative Director and Designer for my own firm. PHYLA works on diverse design and trend forecasting projects: including product development and merchandising, product design, graphic design and sound/music production. Responsibilities include management of all aspects of running a small design firm, including creative, budgets and sales.

Sourced & Developed Giro Technical Cycling line for 'SP11 Launch
Created Vael Project Brand
Created Medium Brand
Designed runway boots, and bags for POLO RLX fashion week Milan.
Creative Consultant for “ELIZABETHTOWN” Feature film by Paramount and Cameron Crowe. Created Props, and character development for Orlando Bloom’s part.
Wrote Drum&Bass track played by Nike at Soccer world cup, France.
Wrote full length ambient album which was played as proprietary music for all Nike Town retail stores.
Designed conceptual direction and product direction for Tommy Hilfigar footwear launch.
Designed Product sub_line for NIKE based on Mark Newson’s designs.
Designed Limited AIR FORCE 1 footwear package for NIKE.
Designed 3 seasons of apparel for US40, German Sportswear Company.
Lectured at Stanford “D-School” on Sourcing and design.
Clients of PHYLA include Levi’s, Apple, Nixon, Nike, ESPN, K2 Snowboards, Ralph Lauren, Gravis/Burton, Reef Brazil.


MEDIUM DESIGN GROUP, Santa Barbara, Ca. 2002-2007
Owner/Co-Founder/ Director Product Design, Development & Brand Transmission.

Designed and Developed 8 seasons of footwear and accessories. Developed supply-chain for overseas production of shoes, bags, watches & apparel. Created budgets and timelines for all product. Created look and feel of brand. Grew brand from 0 to 8M in sales. MEDIUM was sold in 2007 to Pentland.

Key Contributions:

Managed all Production and Design. (Projection and goal setting, building and developing MEDIUM’s image, event promotions, advertising direction)
Strategically led SRM’s (supplier relationship management) within MEDIUM’s supply chain.
Managed budgets, P&L, expense reduction & forecasting.
Managed trade-shows, samples, sales meetings and catalog production.
Generated long-term, profitable, and sustainable revenue streams by expanding into new markets, including watches and apparel.
Developed Collaborative projects between MEDIUM and ADOBE, Dwell Magazine and HOUSE INDUSTRIES.
Awarded Footwear Brand Launch of the Year, Footwear News Award, 2002.

SIMPLE SHOES. Creative Director, Santa Barbara, Ca. 1998-2000

Designed 6 Seasons of shoes, which turned the ailing Simple brand around from 3.6M in annual sales to 15M in annual sales.

Key Contributions:

Managed SIMPLE footwear design and Development.
Co-Developed with marketing, Product Briefs which were relevant to the current market.
Developed vertical print ads and New POP system for in-store sales.
Communicated directly with Asian production teams and oversaw timelines.
Responsible for design budget and tooling costs.

MORROW SNOWBOARDS. Product Design Director, Salem Or. 1997-1998

Recruited by Neil Morrow to head responsibility for all external image of the corporation from a product design standpoint.

Key Contributions:

Realized a 22 percent sales increase across the line through new product developments.
Responsible for individual budgets of projects, including costing analyses & target costing.
Developed and designed a new step-in snowboard binding and boot system called "ENGAGE" which was industry lauded as a premier system.
Designed a new corporate identity system, including logos, packaging and POP display items.
Designed new lines of technical outdoor snowboarding apparel for the Morrow owned company Westbeach and for Morrow's own label of outerwear.
Designed vertical print ads and snowboard graphics.

POLO, Ralph Lauren, Reebok, Inc. Senior Designer, 1996-1997

Recruited to work between two corporations: Polo, Ralph Lauren, and Reebok, as a senior FOOTWEAR and PRODUCT designer, while the corporations entered a licensing agreement together to produce athletic footwear.

Key Contributions:

Designed and developed full lines of product ranges for tennis, running, casual, hiking, and fashion.
Strategically Co-Developed initial product marketing direction and product briefs with the Marketing team.
Developed SWOT analyses to be used in footwear direction.
Developed logo system for Polo sport footwear, used in print, packaging, and product branding.
Had POLO hiking shoe on display at the Museum of Modern Art in San Francisco (MOMA) show "DESIGN AFOOT: Athletic Shoes 1995 - 2002"


Staff Designer, NIKE, Inc. Portland Or. 1993-1996

Staff designer responsible for footwear categories: Women's cross training, Men’s running and ACG, (All Conditions Gear).

Key Contributions:

Job focus was technical athletic design and development with Pac-Rim manufacturing.
Secondary focus was research acquisition for sales projections and brand management.
Designed Footwear that helped Nike achieve it's boom in the mid 90's. Annual estimate of sales generated from 14 designs per annual seasons: 95 million dollars.
Awarded 2 US patents for developing innovations in athletic footwear.


Staff Designer, Saucony, Inc. Boston Ma. 1992-1993

Worked with marketing and engineering as staff designer, creating 5 seasons of technical running footwear and apparel for the sports industry.

Key Contributions:

Job focus was technical athletic design and development with Pacific rim manufacturing.
Developed new corporate logo system for Saucony, which was used in advertising and product branding.
Designed a few "core" running products for Suucony which generated 20 million in annual sales.
Awarded KUZAMI (Japan) design award for footwear.


Formal Education:


Rochester Institute of Technology (RIT)
Department of Industrial, Interior, and Packaging Design. Majored in Industrial Design.
Awarded Bachelor of Fine Arts degree, May 1991

Portland State University (evening) 1994/96
History

Harvard Extension, Business School (evening) 1996/97.
Business.

University California, Santa Barbara. (evening) 98/00
Business, Sociology.

Projects by M Coleman Horn

Russian Special Forces Equipment
37 Files

Timberland
27 Files

VAEL Logistics Bags + Acc.
48 Files

Medium Bags
22 Files

Giro Cycling Footwear
11 Files

Cloven footwear.
52 Files

Grace Carter
15 Files

CON_APP
39 Files

Black Laboratories SP10
22 Files

Black Laboratories FW09
3 Files

VAEL Project spring
38 Files

VAEL Project fall
48 Files

Medium Footwear
31 Files

Vanquish Basketball
4 Files

Suomy Moto Racing Helmets
10 Files

Nike
13 Files

Nixon Watches
12 Files

Simple & UGG
10 Files

Paramount Pictures Elizabethtown
8 Files

Press
182 Files

POLO RLX
9 Files

K2
5 Files

Adobe Messenger Bag
11 Files

Gravis
11 Files