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  • Cole Ranze

    Sr. Designer at Fisher-Price

    Buffalo, NY

• Commands a deep understanding of project scope and design process to better develop compelling solutions. • Possesses passion for design, storytelling and problem solving. • Has a strong foundation in manufacturing methods. • Outstanding form ideation and development. • Experience managing design development process across several different departments. • Flexible skill set geared to both conceptual and executable design directions. • Ability to multitask and manage several active projects at one time. • Experienced in the planning and execution of end-user research in coordination with internal and external marketing. • Has worked overseas and has dealt directly with factories and suppliers.

Work Samples

  • Toy Design

  • Lighting McQueen Bike Helmet

  • Sketching

Work History

  • Senior Designer

    • Fisher-Price
    • East Aurora, NY
    • Jan 2013 - Present (4 years 10 months)

    Currently develop products for the Laugh & Learn line of infant toys.

    Previously worked on small skunk works team developing transformational innovation projects. Primarily focused on integrating technology into the companies core baby gear and toy product lines .

  • Industrial Designer

    • ToyMonster
    • Shanghai, China
    • Jul 2008 - Jan 2013 (4 years 6 months)

    Designed new and innovative “active toys”, including scooters, tricycles, foot to floor ride-ons and play houses.

    Worked directly with licensees to develop licensed products. Licenses include Star Wars, numerous Disney properties, and Ben 10: Alien Force.

  • Designer

    • Primitive Art Restoration
    • Damascus, PA
    • Nov 2007 - Jul 2008 (8 months)

    Designed and fabricated museum quality metal and wooden stands used to display artwork and collectibles.


  • Rochester Institute of Technology

    • BFA Industrial Design
    • 2002 - 2007



CNET Editor's Choice Award, May 2016 - Newborn Rock 'n Play Sleeper with SmartConnect IDSA Student Merit Awards nominee RIT Merit Scholarship recipient RIT Presidential Scholarship recipient Dean’s List (Fall 2002, Spring 2005, Fall 2006, Winter 2006) OX CIAS Senior Show 2007. Electronic Gaming Monthly, Issue 230 (2008) NGC Magazine, Issue 116 (2006)