With academic industrial design, user research and theoretic anthropologic background, now working on ethnographic research and user-center design research, mainly interested in understanding cultural others by investigating the situated behaviors and beliefs of users in everyday life in the local context.

Work Samples

  • Joinin Design

  • 06-08 other design work

Work History

Education: 2008-2010 Industrial and Strategic Design Master in University of Art and Design Helsinki 2010 Cultural Anthropology Minor Study in University of Helsinki 2008.01-02 internship in Asentio User Experience Design Limited, Shanghai. 2007.8 Summer school in Zurich University of the Arts(Z¨¹rcher Hochschule der K¨¹nste) on the <Souvenir> project 2004-2008 Industrial Design Bachelor's degree in School of Design, Jiangnan University, China Exhibition: 2008 Shanghai Biennale 2008 Wuxi Industrial Design Fair-Youngth Designer Exhibition 2009 Individual Exhibition sponsored by <Surface> 2009 40Years Frog Design Exhibition Shanghai Tools and skills: > Who has done a sensitive and excellent ethnography 1) > Experienced in ethnographic field research, including in-depth interviews and participatory observations > Naturally skillful to engage with respondents in a deep level through interviews > Naturally passionate on travel and curious with other people and culture > Anthropologic perspective to understand cultural others: from insiders’ eyes > Richly experienced in working in cross-cultural and multi-disciplinary teams > Excellent story-telling and scenario drawing skills > Software skills: Microsoft Office, Photoshop, Illustrator, Rhinoceros, 3Dmax, Adobe Premiere, Flash.


University of Art & Design (UIAH)



"It is no doubt the best ethnographic work I have seen in Taik." -Ilpo Koskinen.