Signage System for Ballard Designs Retail Stores Retail signage that I designed for all merchandise within the stores. Sale and Event toppers could be used as needed. There were hangtags for wall art and larger pieces of furniture (hung with jute twine), small, medium and large footed signs as well that were housed in lucite framed holders. There were hangtags for wall art and larger pieces of furniture (hung with jute twine), small, medium and large footed signs as well that were housed in lucite framed holders.
Point of Purchase Design A custom made display that was next to the check out area. Each stand was handmade from steel and materials were designed so everything important was visible to the customer.
POP Design - A compact point of purchase display that was near the registers. Each stand was handmade from steel and materials were designed so everything important was visible to the customer.
Ballard Designs small shopping bag - Front and side views of Ballard Designs retail shopping bag (small). This was inspired by an antique egg basket from Paris. Items inside the basket were brand appropriate without being too product specific.
small shopping bag - Photo of final small shopping bag. Keeping up with the concept of the store to look and feel as if you were shopping in a Paris flea market.
Ballard Designs medium shopping bag - Front and side views of shopping bag designed for Ballard Designs retail stores. This shopping bag was inspired by an old crate basket I found a picture of online. Items in the basket were brand driven without being too product specific.
medium shopping bag - Photo of medium shopping bag- Keeping up with the concept of the store to look and feel as if you were shopping in a Paris flea market.
Ballard Designs large shopping bag
large shopping bag - Photo of large shopping bag. -- Keeping up with the concept of the store to look and feel as if you were shopping in a Paris flea market.
Ballard Designs Holiday medium shopping bag - Medium shopping bag taking initial thoughts from first medium bag and changing contents to be 'holiday products' from Ballard Designs. Ribbon and wreath were sold as holiday products.
medium shopping bag (holiday) - Keeping up with the concept of the store to look and feel as if you were shopping in a Paris flea market.
Customer Pick-Up sign - Made to look like French enameled number plates this sign was made from fiberglass.
Customer Pick-Up sign - Made to look like French enameled number plates this sign was made from fiberglass.
Set of outlet store collateral for Ballard Designs. We kept it simple one color on kraft paper.
Close up of outlet business card.
Icons designed for limited edition bags done every quarter. They were done in limited runs and sold through the catalog and online.
An example of some Limited Edition Tote Designs
Wrapping paper designs for Ballard Designs. Included a custom colored paper, ribbon design and gift card design. To work for either holidays or any day.
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Retail
Connie Dominey
Senior Art Director Atlanta, GA