Pictsweet Website Redesign - Full redesign of a website for Pictsweet, the frozen vegetable company. We met the dual challenge of building a site that presented a homespun family-owned, family-run company, and was effortless to navigate 8 product categories with over 200 products and 180 recipes.
Pictsweet Website Product Page - The client wanted their vegetables portrayed as ripe-off-the-vine to your table. I made it my goal to make the readers mouth water over each of the 200 products that were on the site. That was the fun part. Organizing all those products into 8 categories and working closely with the development team to ensure navigation made sense was the real challenge.
Pictsweet Website Our Story Page - To tell the story of the Pictsweet family, I learned to love its founder J.O. "Tank" Tankersley. Sometimes we get lucky when someone like Tank comes along; a muse that makes writing really enjoyable.
Pictsweet Website Recipe Page - It was a mission of high organization to gather, write copy, categorize and upload without error over 180 recipes. This exercise proved that with a good development team and project manager, you can accomplish anything.
Pictsweet Website Headlines - The headlines presented well on the page. And they were fun to write.
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Pictsweet Website