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Corinne Roxanne Clarke
. : : Beauty is a gift of nature... but Elegance is the resu...
North Ogden, UT
North Ogden, UT
A creative web and print media designer, with a strong background in illustration, logo and product design, and creative branding from conceptual development to final production. Experienced with internet services including project management , web design and development.
Amoretti Web Design and Development
Web Development -- Project Management
AMORETTI | JUN 2008 - 2011 Creative Director Principle Designer | Web and Print Development & Presentation • Creative design concepts and development of company print and web collateral • Managing design elements such as logos, product labels, sell sheets, catalogs and trade booths, advertisements, printed brochures & direct mail pieces • Website full re-design and management, SEO, marketing emails amoretti.com • ADMIN Website Design/Development (amoretti.com) • Multimedia product catalog development for web and selective print production pieces for marketing and sales circulation. DIGITAL IMAGINATION | 2005-2008 PROJECT MANAGER | ASST. CREATIVE DIRECTOR for WEB DESIGN & DEVELOPMENT Managed multi-projects simultaneously for an internet e-commerce and design company, based in Thousand Oaks, CA. Project Management responsibilities included: • Industry research / competitor analysis / strategy presentations • Managing search engine optimization (SEO) keywords lists, research and optimized implementation • Managed search engine marketing (SEM) creative ad campaigns and reports, recommendations for changes • Managing SEO optimizing for organic search and meeting industry standards and best practices over seeing site structure improvements, optimizing code, tags and titles and content to be spider friendly • Developing strategies and content changes from reviewing reports and tracking SEO/SEM creatives and ad campaigns and Keyword performance • Making recommendations and editing copy , web site collateral, optimizing code, page titles, and all tags to provide improved content relevancy and higher SEO rankings • Improved and maintained top 5 ranking for Pharmaceutical company site staying within budget for over one year. • Client communications including conference calls for weekly status reports/reviews with documentation • Project documentation /issue logs/ tracking and follow through on quality assurance testing • Web site Flowcharts, wireframes, PowerPoint presentations • Web site copy and image updates for regular maintenance • Writing help documents and client content management system (CMS) training Creative design and development involved: • Responsible for leading and designing projects, communicating with clients/internal teams, attending creative brainstorming sessions and, most importantly, promoting a culture of fun and excellence. • Formulation and presentation a variety of design concepts to Creative Director, including development of UI comps and ancillary pages, logo and branding elements. • Working with Creative Director, development team (programmers and integrators), marketing staff and other designers to establish and carry out design goals for each project. • Working with creative and development team to create online/print layout templates, color palettes, typography and user interface elements, style guides as well as HTML/CSS template builds • Conceptualize new user interface designs with wireframes and mockups • Creating web site collateral, downloadable brochures, forms, articles and other documentation • Digital image editing of photos, stock art, clip art, logos, and the management of such data • Design for headers, icons, buttons and banners • Converting and creating rasterized art into vector artwork and format, for client logos, graphics, charts, etc. • Branding and image editing, design for miscellaneous print materials for print and web. • Character and background design and vector art and illustration development for Flash sites and marquees. FREELANCE DESIGN | GRAPHIC ARTIST | 1990 - 2005 Based in Ventura County, CA. Work for hire included corporate identity/logo development, marketing/advertising materials for print. Web Site design and development, Fashion design sketch artist and illustrations, set and costume design. Interior/Exterior architectural design presentations, Digital portraits, postcards, photography editing. Instructor and lecturer for private computer design classes and seminars. Traditional Art includes: Murals, decorative painting, lettering, and faux finishing TOOLS | TRAINING Adobe Photoshop • Adobe Illustrator • Adobe InDesign • Corel DRAW12 • Microsoft Office • Word • Excel • Power Point • Outlook • Visio • Macromedia Dreamweaver MX • HTML • FTP • Windows and Mac