Courtney Williams

Creative Direction, Graphic Design, Branding, Illustration
Portfolio // cwilliams.myportfolio.com
Contact // [email protected]

As a segment of Marriott Intl. my team manages the implementation, growth, and evolution of the Gaylord Hotels brand. We maintain and support brand initiatives to drive room nights, support sales initiatives, seasonal advertising campaigns, and rotational marketing strategies brand-wide. Duties include: production of brand collateral, presentations and promotional materials; development of digital and printed campaign creative; development of logos and specialized packaging and products for special events and for a multitude of sub-brands; management of partnership assets; Continual acquisition, production and management of all brand assets. Whether handling brand-level initiatives or working directly to support the goals of an individual property, we work cooperatively with all our key stakeholders to quickly and efficiently assess and support fulfillment of their design needs. Expertise in creative direction, graphic design, creative campaign development and project management.

Design advertising and marketing material to promote Gaylord Opryland Resort and Convention Center as a destination for both meetings and leisure travel. Brand liaison between the corporate office and the Opryland/Nashville Property. Implement the standards and campaigns being rolled out brand-wide, as well as reinforce brand initiatives, support all internal departments and develop/design collateral that caters to the specific goals/needs of the Opryland/Nashville Property.

Managed projects from conception through completion for both the Company’s U.S. Consumer and Government
Divisions. Position provided me with experience in multimedia, packaging, marketing, product and print design.
Worked closely with colleagues in a deadline-driven environment to conceive and implement designs,
consistently meet goals, expectations and deadlines.