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CB2 - Unlock Modern : Physical Interactive Prize and Street level promotion

Concept:
Utilizing the aspirations of a new space, the campaign opens CB2’s modern style to customers using keys and doors as the promotional cues.
Message:
Ties CB2 to the idea of accessing affordable modern living within the constraints of an urban metropolis.
Visuals & Interaction:
Door and key

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Chris Becker
User Experience Lead Los Angeles, CA