Above, this was the portfolio situation when I started at KETTLER. Visual design language was inconsistent and brand perception on the product very minor
S-Fit technology on the new Racer S bike trainer.
Latest innovation in advanced home fitness equipment . Simple user interface packed and wrapped in Kettler's new and unique design language.
Present top level product line of home fitness equipment
Present mid range product line of home fitness equipment.
These devices were developed in cooperation with Alkes Tatic Design, Milan.
Present low range product line of home fitness equipment.
These devices were developed in cooperation with Alkes Tatic Design, Milan.
The eyes of a power unit are the upholstery! So the design was changes to a unique brand specific look, as well as the shape of the tubes and color & graphics.
The eyes of a power unit are the upholstery! So the design was changes to a unique brand specific look, as well as the color & graphics.
Just color and graphics have been changed on this product and a brand new product has been generated
Garden furnitures, wood/plastic combination
Plastic aluminum combination
Through targeted strategic use of design with clear identification of differentiation potentials, the new bike series was successfully presented at the Euro Bike 2011 in Friedrichshafen, Germany. Premium look with minimalist design, good coordination of all components in color and form are the key to success factor in this series.
Through targeted strategic use of design with clear identification of differentiation potentials, the new bike series was successfully presented at the Euro Bike 2011 in Friedrichshafen, Germany. Premium look with minimalist design, good coordination of all components in color and form are the key to success factor in this series.
New sandpit with couple of unique features such as lawnmower edge and fixings.
Just color and graphics have been changed on this product and a brand new product has been generated
Just color and graphics have been changed on this product and a brand new product has been generated
student desk with brand specific design features
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Kettler GmbH & Co. KG, Germany
Since January 2010 I am responsible for the design of almost all products at Kettler. Kettler is the largest producer in Europe for leisure goods such as home fitness equipment, garden furnitures, bicycles and children toys. The brand became younger and distinctive in their competitive environment and more independent from pricing. Mainly because of a clear design and future strategy.
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