Benny McRedmond
Industrial Designer of Product and Transportation — Manchester, NH
A collaboration project with Fisher Price to develop a line of construction vehicles that would compete with Tonka at a much lower price-point but higher perceived value. All four of the designed vehicles incorporate metal as structural elements and visual appeal.
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Mass-market Hero Shot
Fisher-Price Steel Force Vehicles - Final Production Dump and Package
Dump Bed 3/4 Rear View - Illustrator format - Spec. drawing of part break-down for factory-final production. Drawings like this one were paramount in helping the Chinese factory understand the concept better.
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Finalized Design - Steel Force Dump Truck drawn in Illustrator. Final concept submitted to internal design team and overseas manufacturer prior to 3D modeling/engineering.
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Finalized Ortho
Initial Proposal to Fisher Price - Utilizing two materials; plastic and metal, my goal was to create a vehicle that could compete with TONKA and remain cost-competitive at the same time.
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Proposal C - The chassis would have powered-accessory ports to access via powergrip.
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Proposal B
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Proposal C - Power Blok would be a battery powered, removeable
engine feature that would enable the user to operate various PTO ports via flex-cable to power action features such as plow and bucket.
engine feature that would enable the user to operate various PTO ports via flex-cable to power action features such as plow and bucket.
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Design concepts for Fisher-Price - Once the mechanical features of the toy were agreed upon. Concepts were then drawn out for presentation to marketing/sales teams.
Consumer Testing Functions
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