Work Samples

Work History

  • Product Designer

    cruz aguinaga
    New York, NY 10010
    cgaguinaga@gmail.com


    design experience
    Performance Designed Products, Sherman Oaks Product Designer | Oct 2011 – Jan 2013
    • Developed and created with product manager concept from sketches, 3D renders and models to manufacture phase of charger with unique visual esthetic that showcased at E3.
    • Conceptualized, developed and rendered brand appropriate design strategy of assets along with simple tech packs as color instruction for surface application to product.
    • Researched product market in development of Energizer charger design through sketches and 3D presentation of final product slated for manufactured for Walmart and Target stores.
    • Researched market in creation of competitive design concept for an audio and video cable head accessory for Walmart stores.
    • 1 of 5 artists within a team environment who translated assets into designed compositions used in 3D manipulation and rendering for presentation.
    • Brainstormed with senior staff and sales in research to sketch, construct in 3D and form presentation of a product design for users of iPhone, iPad, Airport Express and MacBook Air.
    • Used sketches and Rhino to conceptualize and transform existing product SKU into new product from concept through realization of finished product.
    • Provided detailed specifications for millwork construction of a P.O.P. merchandiser designed to maximized use of surface space and maintain a small footprint within 100 GameStop stores.

  • Private Event Coordernator

    Interfaced with management in creation of events • Initiated organization • team player

  • Assistant to professors

    • Otis College of Art and Design
    • Sep 2008 - May 2009 (8 months)

    • Assisted professors with freshman with guidance on design projects and in life drawing classes

  • Office Administrator

    • Architype
    • Carson, CA
    • Jul 2005 - Aug 2008 (3 years 1 month)

    Actively sought business prospects • Office administration • Managed library and samples

  • Sales

    • Burberry
    • Aug 2005 - Aug 2007 (2 years)

    • Routinely surpassed sales goals • In-store contest winner • Developed client relationships

  • Sales

    • Bloomingdales
    • Jun 2003 - Aug 2005 (2 years 2 months)

    Exceeded $400k in sales • Dedicated to client satisfaction with service • Mentored new staff

Education

  • Otis College of Art and Design

    • Bachelor of Fine Arts (BFA) Product Design
    • 2007 - 2011

    Dean's List: Freshman 2007, Junior 2009 and Senior 2009.

Specialties

Affiliations

Member IDSA

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