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Greeting Card Fixture
Design of new greeting card fixture for major retail chain. First new fixture for retailer card department in ten years. Previous version was very successful and iconic. New fixture expanded merchandising space, provided better sight lines, an introduced large format graphics to announce the season. Material reduction encorporate in this design eliminated the equivilent of a locomotive in terms of weight, thus saving on shipping cost.
Final ground up redesign a result of several months of concepting, prototyping and refinement. Patented fixture.
