Dale Beato
Graphic and Packaging Designer — Columbus, OH
Abercrombie & Fitch Wakely Perfume
A design update to the Abercrombie & Fitch Wakely Perfume for both primary and secondary packaging. Rolled out into domestic North America stores and International Flagships in cities such as New York, London, Milan and Tokyo.
Old Wakely Perfume design.
New Wakely Perfume redesign Christmas '11 roll out.
Original flower sketch for bottle and packaging.
The deco and logo are screen printed on the glass in Abercrombie custom grey.
A lighter spray treatment towards the bottom of the glass fades to no spray in a shiny finish.
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