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  • Dana Ramler

    designer - innovation, soft goods & interactive experiences

    Barcelona, Spain

I am a multidisciplinary designer practicing innovation in every medium, pushing the limits of what is possible. I CREATE PRODUCTS that are intelligently tailored to the user's needs. I achieve success and innovation when I play in the space where fashion and function meet. I CREATE INTERACTIVE EXPERIENCES that are engaging and magical. Some combine creativity and my artistic vision with cutting edge technology and R&D, while others use traditional materials and provocative questions to engage communities to leave people touched, moved and inspired. I CREATE ARTIFACTS that bring joy, excitement and inquiry to people's lives. I am currently seeking new career opportunities and am open to creative new ventures. I specialize in Interdisciplinary Collaborations, Industrial Design, Interactive Exhibitions and Soft Product Design. Please contact me!

Work Samples

  • Nuit Blanche Dance Party

  • {nest}

  • Reebok Classics: JWF Backpack

Work History

ACCESSORIES DESIGNER | Reebok, June 2014-present Responsible for ideation of new concepts and the creation of compelling athletic accessories across a broad scope of categories, including Studio, Running, Training, Obstacle Course Racing and Streetwear. Products include bags, headwear, knits and small accessories, hydration and socks INDEPENDANT DESlGN PROFESSIONAL | Dana Ramler Design, 2009-present I have developed an interdisciplinary practice specializing in innovative design projects. I specialize in soft goods, wearable technology and interactive experiences. Major projects include Nuit Blanche Dance Party 2012, {nest} and Bio Circuit. From initial design ideation, conceptualization, trend/innovation research and creative direction to full technical drawings, prototyping, testing and implementation, I have the skills and experience to support your needs. I have a high level of technical expertise, extensive knowledge of materials and technologies, as well as experience with offshore sourcing and production. Please contact me to find out how my services can benefit you or your organization. JUNIOR DESIGNER | lululemon athletica, May 2010- Sept 2012 Design and development of hard and soft goods in the accessories department, specializing in luxury products for yoga and run. Consistent design of proven styles, many of which were repeated for additional seasons. Responsible for designing products that maintained high quality standards while meeting challenging margins. Designed lululemon’s first successful insulated accessories line. Recognized innovator: selected to lead and facilitate an innovation workshop at company’s annual management conference of 700+ attendees. PRODUCT DEVELOPER, INTERN | lululemon athletica, 2009-2010 Assisted in the product development of athletic apparel, working closely with factory partners. DESIGN INTERN | Mustang Survival, 2009-2010 Designed the Bandeau Belt for Mustang’s product line; a personal flotation device for female recreational boaters. INTERN | Wearable and Interactive Products [WIP] Lab, ECU, 2009-2010 Worked closely with electrical engineers to develop a ‘designer-friendly’ electronics guide for wearable computing.


Emily Carr University of Art + Design [ECU] 2005-2010 Bachelor of Design, Major in Industrial Design Victoria College of Art 2004-2005 Foundation year completed in General Fine Arts University of Victoria 2002-2004 Faculty of Education, specializing in Art Education



Finalist: BoatUS Foundation Innovations in Life Jacket Design Competition, 2011 Third place finalist for Bandeau Belt design Nomination: INDEX Award, Design to Improve Lives, Denmark, 2010 Bandeau Belt design nominated by Brenda Sanderson of ICOGRADA Nomination: Industrial Design Society of America [IDSA], 2009, 2010 Selected for Junior and Senior Student Merit Awards, scholastic achievements 2009, 2008,...
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