Blog with header - We used a simple Wordpress backend to curate our blog.
http://travelblog.goaheadtours.com/
A Visual Passage to India - Over time, the blog's presentation became more visual. This post highlighted some of the amazing photography brought back from India by my colleague Christine Patronick.
http://travelblog.goaheadtours.com/a-visual-passage-to-india/
Falling in Love with Travel All Over Again - Telling travelers' stories in a compelling way was a fun challenge. In this post, I used one of my co-workers' photos from a recent trip to Ireland to give readers a sense of place.
http://travelblog.goaheadtours.com/falling-in-love-with-travel-again/
Meet Photographer Oliviero Olivieri - This blog served as part of a rollout for a new series of European photography tours. The piece's content both introduced our photographer and distilled his expertise into actionable advice for aspiring shutterbugs.
http://travelblog.goaheadtours.com/meet-photographer-oliviero-olivieri/
Mussels in Brussels and Other Tales from the Low Countries - This was one of our best-received posts. I tried to capture my co-worker's cheeky take on Amsterdam and Brussels.
http://travelblog.goaheadtours.com/mussels-in-brussels-and-other-tales-from-the-low-countries/
No, Mr. Bond, I expect you to fly! - I came into work one morning to find that marketing had asked me to write a blog post about a big new Ferris wheel being built in Moscow. To me, that story was ho-hum. But after a little bit of digging, I found that the Ferris wheel's height was identical to that of James Bond's bungee jump in "Goldeneye." What could have been a stale piece of news from a faraway country became a fun new way to look at one of our destinations.
http://travelblog.goaheadtours.com/moscow-ferris-wheel/
Summer Eats from Around the World - Our readers love love love talking about food they've tried in the course of their travels. As spring turned to summer, we created this post with the goal of getting our customers talking and dreaming.
http://travelblog.goaheadtours.com/summer-eats-from-around-the-world/
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Go Ahead Tours - Blog
When I arrived at Go Ahead Tours, the company's blog, "destination: go" was being used primarily as a sales tool. I convinced my Creative Director that we needed to change direction and use the blog to bolster the brand rather than drive bookings. Today, destination: go works hand-in-glove with Go Ahead's Facebook page as a primary driver of customer interaction. Content ranges from photography tips to travelers' stories to in-depth looks at various aspects of world culture.