Front Page - Go Ahead's front page was an ongoing effort to maximize engagement and make searching among the company's 100+ tours a seamless experience.
http://www.goaheadtours.com/
Northern Ireland Golf Vacation - One of Go Ahead's tour pages. This product series, Golf Vacations, was designed to combine customers' passions for travel and golf. The primary challenge for copy was to simultaneously appeal to golfers' desire to play the world's best courses and the travel aspirations of golfers' long-suffering spouses.
http://www.goaheadtours.com/tours/ODN/northern-ireland-golf-vacation.aspx
Antarctica Vacation - Adding a tour to Antarctica opened a lot of doors from a creative perspective. This is a "bucket list" tour, and it expanded our reach to all seven continents. On this itinerary, the devil was in the details: the exact tour itinerary was dependent on weather conditions and ultimately at the discretion of the ship's captain, so we couldn't tell consumers exactly what they'd do on any given day.
http://www.goaheadtours.com/tours/ART/antarctica-cruise-the-final-frontier.aspx
Paris Signature Series Vacation - The first of a new series of up-market tours, "Signature Series: Unforgettable Paris" was designed for travelers who wanted to go beyond the Eiffel Tower.
http://www.goaheadtours.com/tours/PSS/signature-series-unforgettable-paris.aspx
Who We Are - This page represented one of our first steps toward a more visually based user experience.
http://www.goaheadtours.com/content/whygoahead/people.aspx
Promo Page - Designed for e-mail and direct mail subscribers, Go Ahead's general promo page (goaheadtours.com/promo) was updated with a new theme and concept every five weeks. As the company's business model changed, the promo page came to incorporate dynamic pricing and vibrant visual elements.
http://www.goaheadtours.com/LandingPages/Promo.aspx
404 File Not Found Page - Our 404 page was a chance to have some fun. We wanted to tell travelers to keep searching, and we included the main sales number for travelers who might not feel comfortable booking online.
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Go Ahead Tours - Web
Go Ahead Tours is undergoing a longterm transition from a direct mail business model to a web-based model. The company sells packaged tours geared toward active adults, with an eye toward cultural exchange and lifelong education. This is a small sampling of the web copy I created at Go Ahead.