Daniel Weber
Copywriter — Charlestown, MA
Grand Circle Travel is a leading provider of packaged vacation tours, mostly to Europe. They relied and continue to rely heavily on word-of-mouth to grow in their chosen 55+ age bracket, and the print materials leaned heavily on copy to sell an idealized vision of global travel.
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Grand Circle Travel - Catalogs - I had ownership for 58 tour products while at Grand Circle. We published catalogs in a wide variety of formats, but these "true catalogs" were the most important projects.
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Overseas Adventure Travel - Dispatches - The cover of Dispatches, a semi-annual publication intended to help previous customers stay connected with our travel community.
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Dispatches feature - This half-spread featured travelers' inspirational stories and their artwork. We were lucky to have several solid examples of traveler art to choose from for each volume.
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