Daniel Weber
Copywriter — Charlestown, MA
HomeRun.com is a deal-of-the-day site based out of San Francisco. I was originally brought on board to cover the Boston market, but my portfolio rapidly expanded to include creating content for nationwide deals and new Home Run minisites in Austin, Seattle, and other cities. These are five of my favorite sales.
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Bond & Carnaby - Los Angeles - With Bond & Carnaby, I was handed a luxury product with a value-based selling proposition. The angle was more about how you feel in a tailored suit than anything else.
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Wings Aloft - Seattle - I took a less-is-more approach to this deal. The offer spoke for itself: you'll learn to fly a plane. Not a flight simulator, an actual plane. This was a fine piece of filet mignon, and I didn't want to ruin it by slathering on steak sauce.
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Bay Area Expeditions - San Francisco - Home Run liked my work at Grand Circle and Go Ahead Tours, so when a travel deal came in, I usually got the call. This offer is a good example of the friendly, adventurous tone of the site.
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Learn About Wine - Los Angeles - Like most Home Run clients, Learn About Wine was eager to expand its audience and market share. The challenge, then, was to convince people who'd never been to a wine tasting why they should start now.
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Japonaise Bakery & Cafe - Boston - Another fun challenge, this deal asked the reader to put the words "Japanese" and "pastry" together.
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