Bond & Carnaby - Los Angeles - With Bond & Carnaby, I was handed a luxury product with a value-based selling proposition. The angle was more about how you feel in a tailored suit than anything else.
Wings Aloft - Seattle - I took a less-is-more approach to this deal. The offer spoke for itself: you'll learn to fly a plane. Not a flight simulator, an actual plane. This was a fine piece of filet mignon, and I didn't want to ruin it by slathering on steak sauce.
Bay Area Expeditions - San Francisco - Home Run liked my work at Grand Circle and Go Ahead Tours, so when a travel deal came in, I usually got the call. This offer is a good example of the friendly, adventurous tone of the site.
Learn About Wine - Los Angeles - Like most Home Run clients, Learn About Wine was eager to expand its audience and market share. The challenge, then, was to convince people who'd never been to a wine tasting why they should start now.
Japonaise Bakery & Cafe - Boston - Another fun challenge, this deal asked the reader to put the words "Japanese" and "pastry" together.