With over 11 years of experience working within the 3D design community, I’ve worked to create imaginative experiences that support some fantastic products, and have a wide breadth of capabilities that expand beyond just conventional industrial design. Working professionally in point-of-purchase has offered a massive variety of work with diverse companies ranging from Microsoft and Sony to FIAT and Mazda (and everything in between). Designing experiential environments for products, showcased in real-time 3-dimensional engines (Unity 5 and Unreal Engine 4 ) has given unique opportunities to delve into experimental methods of “storytelling” and rapid-development in the design process. I'm also involved heavily with developing my own video game, "The Lost Pisces" with a small team of talented designers from the Milwwaukee area, as it's been a passion project that we've used to hone our skills and talents in an imaginative way.

Work Samples

  • PISCES indie video game

  • PERSONAL PROJECT

  • 2010 Professional Portfolio

Work History

Creative Director, Catalyst Exhibits Pleasant Prairie, WI 2013-Present Collaborating-with and providing guidance to teams to rapidly generate concepts for trade-show booths. Design work included both the physical architecture of booths as well as the various attractions, digital experiences, and events shown within these spaces. The position has offered a vast range of research and ideation in order to bring brand-stories to life in creative, unexpected ways. Having designed and guided experiences for high-profile clients such as Mitsubishi, RSA, Gung-Ho Games, Wargaming, Siemens, Unity Game Engine, along with several others has afforded a wealth of experience in several very different industries, with drastically different goals and mindsets. Additionally worked to bring more tools into the company’s pipelines to expedite the ideation and visualization process. From simple techniques that cleverly blend Autodesk Maya’s viewport with hand-sketched enhancements for rapidly produced concept art, to using the Unreal Engine 4 (AAA-level video game engine) to produce beautifully crafted imagery that can also live as an interactive walk-through-style piece for clients to explore with sales and design staff leading the journey. The software also naturally provides the opportunity to generate full-fledged interactive experiences or video games, some of which used the Oculus Rift headset to immerse trade-show audiences into the digital journeys as well. I’ve had the great opportunity to steer the production of these digital journeys, acting as an art director for them, and was happy to see the technology added to Catalyst’s myriad of offerings for clients. Senior Designer, DCI Marketing Glendale, WI 2010-2013 Providing a range of creative direction and digital services for a number of high-profile clients, DCI provided unique design opportunities. Designing traditional in-store displays, generating large-scale roll-outs for newly-designed showrooms and supporting elements for automotive companies such as MOPAR, Mazda, Hyundai and Cadillac, and working with teams to script the development of forward-thinking marketing strategies for Sony’s VITA and Subaru have been enlightening experiences that encourage professional development beyond typical design positions. Apart from the traditional design-pipeline, there has also been a significant amount of converting static, rendered designs into 3-dimensional environments that can be traversed and explored (like a video-game environment) before going through the costly expenditure of producing a physical prototype. Utilizing Unity3D 4.0 (typically used as a game engine), my team and I pushed to create AAA-level visuals that allowed clients to explore our designs in a virtual environment, that told more of a story than any rendering ever could. This experimental process took a lot to finesse into a viable extension of DCI’s available product line, but has since led to also offering a mobile virtual wrap-around, environment product-offering that clients can have setup at their own office. Freelance Designer, EWI Milwaukee, WI 2010 This position focused on the final design of FIAT dealership elements and how they would become manufacture-compliant pieces living within the car company’s dynamic, signature environments. The results of this design work can easily experienced by visiting any US FIAT dealership today. Junior Designer, Design Phase Waukegan, IL 2005-2010 Designing with clients including XBOX, LG, Bose, BMW, Hasbro, and others afforded insights into how to design marketing and physical displays for successful brands. Introducing new ways to showcase the XBOX KINECT and KIN phone during launch for Microsoft, and crafting innovative methods of engaging with 3D TV’s for LG were both successful exercises. Modeling digital assets that could be prototyped via a 3D printer was also part of the job. Associate Designer, RCS Retail Interiors Milwaukee, WI 2004-2005 Designing interior fixtures and showrooms for clients such as ATT and Harley Davidson was a good starting point in a design-career. Using a combination of traditional design through pencils and marker-sketching, mixed with solids-modeling CAD program Cobalt, a variety of designs for cabinetry and mall-kiosks was produced.

Education

  • Milwaukee Institute of Art and Design

    • BFA Industrial Design
    • 2001 - 2005

Specialties

Affiliations

Member of IGDA (international game development association)

Awards

2010 LG Design the Future: 2 Honorable Mentions

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