Vladimir D'Antonio
MBA Marketing - Industrial Designer — Bogota, Colombia
About
Marketing specialised MBA and Industrial Design professional, oriented to brands and products administration, with 12 years of experience on the retail, packaging, graphic and hospitality industries.
Outstanding computer, data analysis and graphic presentation skills. Excellent team working, commited to organisational goals. Creative, methodical and strong attention to details. Passionate for design and its key role in competitive organisations; with proven ability to develop strategies, in order to achieve the company’s objectives. Core competencies include:
• Tactical Campaign Creation
• Communications and Advertising Administration
• Visual Merchandising Planning
• Branding
• Product Development
- Experience:
- 10+ years
- Education:
- University of Wales Institute Cardiff. UK
- Awards:
- • Distinction Awarded Dissertation
“Design Focused Strategy in Consumer Electronics as Influence in Buying Decision”
University of Wales Institute, Cardiff, UK. 2010.
• Honorable Mention for Best Christmas Window Design for LAMY Design Stores.
Annual Contest by The Commerce Chamber of Bogotá. 2006
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Resumé
PROFESSIONAL EXPERIENCE ................................................................
JORGE TADEO LOZANO UNIVERSITY (Bogotá, Colombia)
Diploma Lecturer. Mar - Jun 2013.
In charge of Corporate Identity, Emotional Marketing and Conceptualisation for Commercial Areas lectures on the Visual Merchandising Diploma.
AMERICAN EMBASSY IN THE UNITED KINGDOM (London, England)
Assistant Manager of the Employees Association. Mar 2010 - Oct 2012.
Responsible for the Marketing duties including the creation and maintenance of AEEA’s corporate identity, communication contents, advertising strategy and the production of promotional documents for the Association’s services in all its business channels
Assisting GM in the various Administration tasks associated with the AEEA’s Hospitality services, reporting to the GM and Treasurer the AEEA takings records as well as supervising and training Association’s and Agency staff.
MONTBLANC & LAMY COLOMBIA (ESTIBOL S.A.)
Marketing Director Assistant. Jun 2006 - Jan 2009.
Administrated tactical campaign and exhibition guidelines for luxury brand Montblanc. Formulated design strategies to support Retailing, B2B and Franchises channels. Developed yearly tactical campaigns. Designed visual merchandising plan for german brand Lamy and Inkanta Design Stores in Colombia. Some of the key tasks were:
• Creating annual advertising and graphic communications for boutiques, shops and media.
• Planning yearly window displays, installation guidelines and supervising execution.
• Developing exhibition guidelines according to commercial season and new product launchings.
• Coordinating Web team to develop website and online store.
INDUCARTON S.A. (Bogotá, Colombia)
Senior Packaging Designer. Mar 2005 - Jun 2006.
Conceptualize and developed diverse packaging design projects in both structural and graphic for Consumer Products, Food, and Pharmaceutical Industry. Supervise Packaging, Folding Cartons, Point of Purchase Dispensers and Labels projects from design through to final production for local and international consumer brands such as 3M, Coca-Cola, Kimberly-Clark, Carrefour and Seatech Int, which successfully went into the market.
ACADEMIC BACKGROUND ................................................................
Master of Business Administration
(Marketing MBA) 2:1.
University of Wales Institute. Cardiff, UK. 2010.
BA Industrial Design
Pontificia Universidad Javeriana. Bogotá, Colombia. 2000
SKILLS ................................................................
• Adobe Photoshop
• Adobe Illustrator
• Adobe Dreamweaver
• Corel Draw
• Microsoft Office (Word, Excel, PowerPoint)
• Spanish (Native Language)
• English (Fluent written and spoken)
