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Italo (the iphone train)
'S announcement, minimalist and linear, plays a fundamental role, since, due to its characteristics, sends you an idea of an innovative communication, modern, different. So communication gets out of the box, because it is a public transport service and it is rare that a service is addressed in this way. In addition, the campaign reaches the goal of perfect communication: Italian launch. As this is a throw that option is visual mysterious.