Area of expertise includes design for international top-tier clients; creative direction, project management, & creative demonstration graphics for focus research purposes. I also possess extensive experience with conceptual packaging innovations, creation of original illustrations, as well as art direction and retouching of photography.
Scotch Brite Key Visual Design
Nestle Bliss Packaging Design
We specialize in conceptual design for top tier brands. Our work ranges from Concept Illustrations and Packaging Design to creative for print, web, presentations, social media and beyond.
Clients: GE Aviation, Procter & Gamble, Yogurtland, Petco, Kind Bars, Walmart, Unilever, Bolthouse Farms, Carl’s Jr, Hardee’s, Gold Medal Products, 3M, Nestle, Pepsico, McDonald’s and many others.
Creative direction and design for consumer product accounts. Contributed to upstream conceptual stages of design with client as well as formulation of design strategy. “Owned” projects from conceptual stages through downstream art. Managed junior designers and production artist’s work and refine towards overall design direction.
Brand Assignments: Pringles, Iams, Pampers, Cascade, Swiffer, Mr. Clean, Flash, Herbal Essences, Clairol, Olay, Pantene, Rejoice, Folgers, and Bounty for Procter & Gamble. Also designed for J.M. Smuckers (Dunkin Donuts and Folgers), Sirius Satellite Radio, Thomson Electronics, Duracell, Kellogg’s, Hershey’s, Brach’s, and many others.
Worked upstream with clients to produce illustrations/concept boards for new products, licensing proposals, as well as product introductions in storyboard form.
Clients are based in packaged consumer product categories, as well as consumer & trade advertising for print. Formatted artwork for online product testing as well as create comp products for focus group testing.
Clients: McDonald’s Foods, Unilever Home & Personal Care, Pepsico (Quaker Foods and Tropicana), Kraft Foods (KCI Division), Diageo Beverages (Jose Cuervo Brand), Millward Brown Marketing Research, TaigMarks Advertising, Zimmer Medical, & Bosch Electronics and many others.
• Created advertisements/illustrations for industry-leading tire & wheel retailer. Advertisements were for top-tier brands and appeared in Motor Trend, Car & Driver, Road & Track, and Roundel magazines, as well as various other auto industry-related trade magazines. Directed layouts, ads & content for company trade publication Inside Track Magazine. Created banner ads displayed on auto-industry websites such as AutoTrader.com, Yahoo.com, Excite.com.
Independent Entertainment Publisher.