Dave Johnson

Brand Design/Visualization

Senior Brand Design Specialist. Areas of expertise include brand design for international top-tier clients, creative direction, client consultation, project management, & creative demonstrational graphics for focus research. I also possess extensive experience with conceptual packaging innovations, creation of original illustrations, as well as art direction and retouching of photography.

Resume

Special Skills
Consulting for focus research for FMCG clients. Expertise in package design strategy, brand-marks, nomenclature, etc. for top-tier brands. Expertise in digital illustration, retouching, and storyboarding.

Work History

Johnson McNair – www.johnson-mcnair.com
Principal/Creative Director
September 2011 - Present
Cincinnati, OH

Conceptual Design For Ideation, Research, And Marketing. Other Services Include Graphic Design, Key Visual Illustrations, Storyboarding, & Ideation Workshops.

Clients: 3M, Nestle, Procter & Gamble, Pepsico, and many others.

Libby, Persyzk, & Kathman Design – www.lpk.com
Senior Designer
June 2003 – July 2011 (8 years)
Cincinnati, OH

Creative direction and design for consumer product accounts. Contributed to upstream conceptual stages of design with client as well as formulation of design strategy. “Owned” projects from conceptual stages through downstream art. Managed junior designers and production artist’s work and refine towards overall design direction.

Brand assignments: Pringles, Iams, Pampers, Cascade, Swiffer, Mr. Clean, Flash, Herbal Essences, Clairol, Olay, Pantene, Rejoice, Folgers, and Bounty for Procter & Gamble. Also designed for J.M. Smuckers (Dunkin Donuts and Folgers), Sirius Satellite Radio, Thomson Electronics, Duracell, Kellogg’s, Hershey’s, Brach’s, and many others.

LPK Career Achievement Highlights:

2010 & 2011 – Directed re-brand of A Celebration of Black Music Festival for LPK Beauty Cares Community Outreach Project. Re-designed brand identity and assets, as well as Illustrated and designed poster series commemorating black musicians from Ohio. This series was exhibited at the Cincinnati Museum Center. The project has been added to the LPK corporate portfolio.
2009 – Directed LPK Storytelling; a workshop created to train creative staff in the process of creating storyboards for motion graphics.
2005 – Winner LPK Lightning Bolt Award for team leadership.
2005-06 – Led successful design/implementation of Swiffer brand in Western Europe. LPK awarded additional $1 million of design work for Mr. Clean & Flash brands in the region.
2006 – Winner Procter & Gamble Fusion Award awarded to LPK for Swiffer Sweeper product re-design.

David N. Johnson Illustration – www.davejohnsonart.com
Owner/Creative Director – Illustration, Design, & Creative Consultancy
June 2000 – June 2003 (Full-time), June 2003 - August 2011 (Part-time)
Chicago, IL & Cincinnati, OH

Worked upstream with clients to produce illustrations/concept boards for new products, licensing proposals, as well as product introductions in storyboard form.
Clients are based in packaged consumer product categories, as well as consumer & trade advertising for print.
Formatted artwork for online product testing as well as create comp products for focus group testing.

Clients: McDonald’s Foods, Unilever Home & Personal Care, Pepsico (Quaker Foods and Tropicana), Kraft Foods (KCI Division), Diageo Beverages (Jose Cuervo Brand), Millward Brown Marketing Research, TaigMarks Advertising, Zimmer Medical, & Bosch Electronics

Status

Interested in Freelance Projects

Location

Cincinnati, OH

Specialties

  • Illustration
  • Packaging
  • Design Management

Experience

10+ years

Education

SC State University