An attempt at branding a wedding photographer's photo booth. Not entirely taboo or anything, but it did come across as a little too racy for weddings. Still, cool logo.
Another alternate Event Illuminations logo. I love this one. I just love it.
Alternate Event Illuminations logo. The concept started as an Art Deco theme. Unfortunately, it didn't end that way.
Condomclub.com logo. Site is stil going through a massive overhaul. One day this one will move into the real Logo folder.
The reversal of a collegiate, prestigious feel of a logo for a condom wholesaler is fantastic.
If Condomclub.com were a 50s burger joint...
Aaaaaaaand the Condomclub.com "motor oil" logo. Of course.
Adelante Concept
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Harbor Health Logo Concept - This logo wasn't ultimately chosen because the rebranding project was eventually scrapped, but the image remains strong.
Project done at The Fenway Group
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Adelante Cocept Logos
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Adelante Concept. For the record, this is pretty tight.
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Adelante Concept
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Lorenz Photography Concepts - Check out the pdf. Several ideas in there. They're not all over the map so much as well-traveled on two much smaller maps.
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Broad Reach Consultants Concepts - Check out the full pdf. Coupla pages in there.
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Adelante Concept
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Kudos and thanks to you if you've read this deep into the portfolio! High-five yourself.
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Adelante Concept. Barely lost out to the final logo. I felt the contrast really helped to whole package, but I'm still happy with the final version.
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Broad Reach Consultants Concept
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Broad Reach Consultants Concept. A strong start that very nearly went into production, but the client felt it was too close to another logo and opted to go another direction.
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Lorenz Photography Concept
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Lorenz Photography Concept. Admittedly a bit much. That's why it ended up here.
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Lorenz Photography Concept
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Lorenz Photography Concept. Actually was the original Lorenz logo. We upgraded significantly.
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Lorenz Photography Concept. The "JP" obviously didn't work. It was just too much to ask to make that leap.
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North Andover Little League Baseball logo. Never used, but effective.
North Andover Little League Baseball logo. Never used, but effective.
For a record label that never got off the ground.
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Concepts
Designs typically go through many stages. This section is dedicated to unused material that eventually either became something else or hit a dead end.
I love seeing the path that leads to the final product. All the drafts that the public never sees are fascinating, so that's why this is here.