Work Samples

  • Cipher

  • Po-Zu

  • Puma Work

Work History

  • Footwear Designer

    • Le Coq Sportif
    • Sep 2012 - Present (5 years 2 months)

    Responsible for design of the Men's Casual Footwear (Primarily Made in Portugal product)

  • Mens Footwear Designer

    • GMI USA
    • Jun 2011 - Sep 2012 (1 year 3 months)

    Footwear Designer for Firetrap and Ben Sherman Men's Footwear Collections

    - Design Ben Sherman footwear including formal, casual and sport.
    - Design Firetrap footwear including formal,casual, sport and work boot constructions
    - Producing comprehensive Competitor reports
    - Producing Range Plans with price targets
    - Working alongside the Creative Directors, Owners, Licensee Managers,buyers and sales people of Ben Sherman, Firetrap and GMI to build the ranges.
    - Liase with suppliers, factory agents in China, India and Italy and VP of production for development.
    - Freehand designing along with full use of Adobe Illustrator and Photoshop.
    - Developing and designing new outsoles and lasts.
    - Graphic and print development on uppers, soles and socks aswell as all colour cads for SKU'S
    - Working within time constraints and deadlines.
    - Regular sourcing and inspiration trips.
    - Bi-Seasonal Prototype development trips
    - Creating specific trend/mood boards for Ben Sherman and Firetrap for seasonal direction.
    - Visit competitive shops to maintain market and customer awareness.
    - Studying current trends by examining fashion web sites, blogs and magazines.

  • Footwear & Accessories Designer/ Assistant Director

    • Po-Zu
    • Apr 2010 - Jun 2011 (1 year 2 months)

    Po-Zu was launched in 2006 with the aim of setting new standards in ecological and ethical footwear manufacturing.

    Po-Zu shoes are made from carefully selected natural materials that are healthy for your feet, safe for all the workers throughout our supply chain, and kind to the environment.

    I worked closely with the Director at Po-Zu to assist with a variety of tasks.

    My primary/key role was that of Footwear and Accessories Designer for both the Mens and Womens footwear styles.
    I designed Po-Zu's SS11,AW11, and SS12 collections and designed AW11 Timberland/Po-Zu collection
    As designer, my duties entailed:

    * Design exploration and development
    * Producing Product Design Specification Sheets/Tech Packs using Adobe Illustrator
    * Outsole Specs
    * Prototype/Sample Development (sometimes requiring trips to the factory in Portugal)

    As the Director's Assistant my other duties are:

    * Liasing with factory, distributors, sales agents, and customers internationally via e-mail regarding logistics, payments and queries
    * Graphic Design of Catalogue, Pamphlet, Trade-show stand

  • Free-Lance Footwear Designer

    • Cipher International
    • Aug 2010 - May 2011 (9 months)

    Concept Design and Product Development for AW11 Footwear Collection

    Cipher International is a lifestyle footwear brand based in Hong Kong.

    Liasing closely with the MD based in Hong Kong, my role is to execute the design and development, and also produce the tech-pack's for the footwear collection based from concept and direction imagery.

    I am also requested to travel to China to meet up with the production team to help develop new styles and consult production.

  • Free-Lance Concept Research/Design

    • The Footsoldiers Design Consultancy
    • Mar 2010 - Apr 2010 (1 month)

    Provided research and concept drawings for a project set by a client of Footsoldiers

  • Footwear Design Intern

    • Puma
    • Jul 2008 - Feb 2009 (7 months)

    Assisting with the Design and Development of Puma Blackstation's Footwear including Rudolph Dassler, Urban Mobility, and Alexander Mcqueen.

  • Design Studio Assistant

    • John Lewis
    • Sep 2006 - Feb 2007 (5 months)

    • Dec 2006 - Jan 2007 (1 month)

    Hand Made Footwear for Kei Kagami 2007 Milan Catwalk show


  • Royal College of Art

    • MA Fashion Menswear Footwear
    • 2006 - 2008
  • De Montfort University

    • Bachelor of Arts (First Class) Footwear Design
    • 2003 - 2006



Le Coq Sportif, GMI (Ben Sherman, Firetrap, True Religion), Cipher, Puma Blackstation Footwear, Foot Soldiers 10', PO-ZU


*Exhibited at Christies for the Heart&Design Charity Auction 08 *Shortlisted as finalist for ITS#7 ACCESSORIES AWARD 08' *Joint winner of the Manolo Blahnik 'Renaissance' project at the RCA 07 * Finalist for the Accessories Award at Graduate Fashion Week 2006