E-Solicitation for Children's Healthcare of Atlanta Foundation (Patient's Story) - To test donor response rates, a branding direct mail package emphasizing medical research versus a patient's story was created. To capture any donors who did not make a gift or who may want to make a second gift after receiving a direct mail package, an E-Solicitation was sent. This eg. shows the direct mail piece they would have received in the mail.
Children's Healthcare of Atlanta Holiday Appeal Landing page - www.choa.org/helpkids6
E-Newsletter for Fox Chase Cancer Center
Pacific Advisors Fund website - California based mutual fund company.
E-Spotlight for University of California, San Francisco - To increase their donor base and to drive more people to their website, a viral marketing campaign was proposed for the University of California San Francisco. Scheduled e-spotlight emails are sent to donors as a reminder to look out for their Annual Fund direct mail package in the mail or opt to give online to make a gift right away. A "Forward this E-Mail to a Friend" viral button was included to get current donors to pass the news to other people who, in turn, could become potential donors.
Website for Keith Prince, a Manhattan Real Estate Agent
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