Resumé

CAREER SUMMARY

Over thirteen years of expertise creating high end design concepts and leadership strategies for world-class consumer brands..

Proven ability to combine innovative thinking and creative concepting with a deep understanding of brand development, business strategy, and global consumer insight, allowing the vision to be carried from idea to execution.

Extensive experience developing and growing cross functional relationships, effectively presenting and communicating highly conceptual ideas and complex solutions for both small and large scale entities.

Creative work featured in Surface Magazine, Black Book, WWD, GQ, Sportswear International, Nylon Magazine, and Elle.

EMPLOYMENT NARRATIVE

HEAD DESIGNER
APT.9 FOR KOHL’S
Milwaukee, WI
2010 TO Present
Directed and managed the overall creative direction and product development process for the Apt. 9 brand. Revenue totaled $126m in 2010, with the collection represented in over 1,000 doors. Managed, trained, and mentored a cross functional team of seven designers and artists. Served as the primary ambassador to outside partners and executive officers to ensure proper resources are garnered to accomplish business objectives. Directly responsible for creative repositioning of Apt. 9 as a contemporary modern brand within an aggressive price point.


HEAD DESIGNER
FILA SPORT
NEW YORK, NY
2008 TO 2010
Launched Fila Sport as an exclusive licensed brand to Kohl’s, with first year sales of over $20 million. Led entire design team for Fila Sport, providing leadership and guidance from a creative and business perspective. Directed entire product design process to include color, print, fabric & trim research, concept creation, sketching, and fit as pertains to styling. Execute and present seasonal concept strategies to executive board, ensuring that design initiatives are relevant to overall brand and corporate positioning.

CONSULTANT
WILSON TENNIS APPAREL
CHICAGO, IL
2008 TO 2012
Key member of Wilson design leadership engaged in global brand reinvention. Reported directly to the Global Apparel Director. Directed design and product creation for Men's and
Womens categories. Created seasonal concept stories. Elevated core offerings, and helped introduce premium product assortments in order to achieve successful consumer and product segmentation. As a brand new aspect to WIlson Sporting Goods business, revenue grew from $0 to $5 million in 2 years.

CO-FOUNDER/CREATIVE DIRECTOR
GAR-DE
New York, NY
2007 TO 2010
GAR-DE is a New York design collective and brand specializing in directional high end apparel for men and women. Conceived and created overall brand profile. Acted as Creative Director for both the Men’s and Women’s full collections. Worked directly on vendor negotiations globally, as well as managing the entire development process. Garnered extensive press in publications such as GQ, Surface, Nylon Magazine, and Women’s Wear Daily. Able to penetrate 30 retail doors with a fledgling brand in a challenging economy. Retail doors include Barney’s New York, Harvey Nichols Hong Kong and Dubai, Intermix, and over 70 more both domestic and abroad in Europe, the Middle East, and Asia.

CONSULTING CREATIVE DIRECTOR
ARTFUL DODGER
New York, NY
2007 TO 2008
Created and conceived high level conceptual themes, and collections for both the Scott
Langton and Artful Dodger brands. Delivered, executed, and managed a complete brand
footprint providing direction for graphic stories, marketing strategies, and retail execution.
Produced textile strategies and direction, high level illustration, and technical/fit packages.


HEAD DESIGNER
NIKE INTERNATIONAL - ASIA PACIFIC REGION
Hong Kong, China
2005 TO 2007
Directed a team of six for the Asia Pacific and Global regional apparel markets, based in
Hong Kong. Provided leadership in business processes and design excellence within product
and graphic design across multiple categories. Created short and long-term design vision
and strategies for the apparel business categories. Conceived and implemented design
creation processes to guarantee product excellence and effectively build the brand.
Collaborated with other apparel product teams (i.e. marketing, sales), and business units
(i.e. footwear, equipment, retail) to ensure continuity regarding design strategies and
brand positioning.


DESIGNER
GAP, INC.
New York, NY
2003 TO 2005
Responsible for the overall concept and design for the Men's Activewear/Swimwear division,
a segment which contributed $150M to the overall sales of the Old Navy brand. Managed a
cross-departmental team of designers and graphic designers. Researched, developed, and
negotiated prices for innovative new fabrics with overseas mills. Traveled overseas to oversee
sample creation process to ensure garments are correct for bulk production. Created effective
and clear line presentations for Executive Level meetings that incorporated both conceptual
design briefs and business projections. Designed a full collection covering all categories,
including the first offering of moisture management tech tops ever at Old Navy.


DESIGNER
FRANCO APPAREL GROUP
New York, NY
2002 TO 2003
Created, conceptualized, and designed sportswear collections for licensees such as Adidas,
and Puma. Designed various athletic sportswear styles for Major League Baseball, National
Football League, and College Football for age groups ranging from infant to men’s. Coordinated with
Merchandise Manager to create concepts and trends for a diverse range of licensees, determining
color and fabrication techniques to facilitate smooth production, and unique design.

DESIGN CONSULTANT
AMERICAN EAGLE OUTFITTERS
NEW YORK, NY
2001 to 2002
Designed men’s knits and outerwear for the 12 – 22 urban sportswear demographic.
Created trend presentations to buyers to accurately depict the direction of the brand.

CREATIVE DIRECTOR
INTERNATIONAL NEWS
New York, NY
2000 TO 2001
Defined the overall design and style for MeccaUSA, a licensee of International News. Conceived and designed the apparel lines for Fall and Holiday 2001, which included knits, wovens, t-shirts, denim and outerwear. Researched and created concepts, developed color trends, produced layout boards, selected fabrics for appropriate hand and weight, and coordinated with overseas and domestic manufacturers for production. Art directed advertising campaigns from concept to photo shoot. Designed and managed the
website. Responsible for organizing and directing designers in both the New York and Seattle design studios.


ART DIRECTOR
SONY MUSIC ENTERTAINMENT
New York, NY
1997 TO 2000
Art directed, managed and maintained Sony Music Online. Conceived and designed sites using DHTML, Flash, JavaScript and other cutting edge web technologies. Coordinated and created marketing and graphic solutions for many Sony Music Artists such as Cree Summer, Nas and Jennifer Lopez, that combined print, online, and multimedia packages for maximum exposure. Initiate direction on implementation of new technologies. Developed
e-commerce solutions for various properties within Sony Music Online.

EDUCATION
New York University, New York, NY, 1993 - 1997
Bachelor Of Arts, Double major in Journalism & African Studies

CAREER SKILLS
Creative Direction | Team building and Leadership | High End Design | Concept development |

SPECIAL SKILLS
Mac and PC. Fluent in Microsoft Word, Excel, PowerPoint. 15+ years experience using Adobe Illustrator, Photoshop, Acrobat. Skilled at WebPDM, After Effects, Final Cut Pro

SPECIALIZED TRAINING
Managing for Success, Kohl’s, Milwaukee, WI, 2010
Senior Level Diversity Training, Kohl’s, New York, NY, 2008
NEXT Step Executive Training Course, Nike, Inc., Beaverton, OR, 2006

PUBLICATIONS FEATURED IN:
Vogue Korea
Black Book
GQ
Surface Magazine
Nylon
Antenna
Metro Pop
New Fashion Illustration: 30 Best Fashion Illustrators in the World (Publisher: The Chrysalis Group, Author: Martin Dawber)

Projects by Jonathan de Lagarde