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presentation board
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from this.... - A selection of images from my final MDes project at Coventry University into Branding Loyalty and designing emotion into product experience. A Virgin branded city car with true identity...."Ben"
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......to this - A selection of images from my final MDes project at Coventry University into Branding Loyalty and designing emotion into product experience. A Virgin branded city car with true identity...."Ben"
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Final Major MDes Project - "Ben" - A selection of images from my final MDes project at Coventry University into Branding Loyalty and designing emotion into product experience. A Virgin branded city car with true identity...."Ben"
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Final Major MDes Project - "Ben" - A selection of images from my final MDes project at Coventry University into Branding Loyalty and designing emotion into product experience. A Virgin branded city car with true identity...."Ben"
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idea generation - A selection of images from my final MDes project at Coventry University into Branding Loyalty and designing emotion into product experience. A Virgin branded city car with true identity...."Ben"
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sketch development - A selection of images from my final MDes project at Coventry University into Branding Loyalty and designing emotion into product experience. A Virgin branded city car with true identity...."Ben"
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the start of clay - A selection of images from my final MDes project at Coventry University into Branding Loyalty and designing emotion into product experience. A Virgin branded city car with true identity...."Ben"
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the finished clay
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sanding the fibreglass
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more sanding
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still sanding
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presentation cover
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Michelin Active-Wheel motors
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Ben Sherman edition
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interior options
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lightweight race spec wheels
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final display

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