I believe the future of design relies on listening carefully to people's needs and desire's in order to bring them products that they can experience and associate with on an emotional level. With today's ever increasing virtual connectivity, I believe products which evoke a sensorial response will lead the market and ascertain user brand loyalty.

Work Samples

  • MDes major project Ben

  • Land Rover 2x2 competiton

  • Project Desmo

Work History

Currently 4th year MDes automotive Designer at Coventry University preparing for my degree show in June titled - Branding Loyalty (Designing emotion into user experience) Live in house projects:- Jaguar concept 2040 - group finalists Land Rover 2x2 competition Logo and Graphic design for:- logo design for Loaves 'n' fishes - http://www.loavesnfishes.co.uk/ logo design for The Black Dragon Dojo - http://www.yorkkarate.org/ brochure design for Westerly Lake Camping and Caravan Site graphic design and logo design for Elitefighing - website being set up logo design for AJ Projects (building restoration company) I am an automotive designer who is realising his dream. Ever since I was little I wanted to be a car designer and I am in the final stages of realising that dream. I specialise in Automotive design and 3D modelling but can adapt my skill set to Product and Graphic design opportunities. I am interested by all aspects of design and the influence the designed world has on the user/ potential buyer. My dissertation was on Emotional branding and I strongly believe that creating an experience and emotional connection between product and User is the route to success.

Education

Coventry University

Specialties

Awards

Jaguar 2040 design project group finalist

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