Coroflot

Resume

EXPERIENCE

Jennifer Redding | Design • Brooklyn, New York
Creative Director, January 2011 – Present

Art Direction and Graphic Design for the entertainment and publishing industries, toy companies and kids design. Specialties include print, packaging, product graphics, branding and style guides, marketing materials, publication design, exhibition graphics and design for digital.

Proven ability to project manage with exquisite attention to detail and deadline, while achieving high quality design.

Clients include art book publisher Abrams, startup toy company (who's name I can not reveal), independent rock bands The Five O’Clock Heroes and The Walkup, and educationally based web sites Homeworkcentral.com and The Family Education Company.


DC Comics, A Warner Bros. Entertainment Company • New York, New York
Assistant Art Director, May 2003 – December 2010

Delivered sophisticated design solutions creating posters, trade show promotional materials, comic book covers, catalog covers, logos, graphic novels and large format exhibition graphics as an integral member of the award winning design department in the comics industry.

Conceptualized and executed successful global print and web advertising campaigns for a wide variety of DC Comics titles including Superman, Batman, Wonder Woman, Green Lantern, Watchmen and The Losers.

Key creative team member of DC Comics Custom Publishing Division. Developed integrated advertising campaigns and book packaging publication design for highly visible external clients including Lego, Bionicle, THQ, Nintendo, Bandi Namco, Warner Home Video, ABC, National Geographic, Mucinex, and Colgate.

Initiated innovative branding strategy for the first-ever DC Comics teenage
girl-targeted graphic novel imprint MINX. Campaign launch included marketing premiums and integrated advertising partnered with the external agency Alloy.

Independently entrusted to develop all marketing campaigns in promotion of DC Comics and Warner Bros. licensed children’s comic book titles including Teen Titans, Looney Tunes and Scooby-Doo.

Redesigned DC Comics section in Diamond Distributors’ monthly sales catalog Previews. This internationally distributed publication is DC Comics’ primary selling tool reaching both retailers and consumers. Implementing the innovative, streamlined design increased product sales through a more dynamic and eye-catching presentation. Supervision of junior staff to execute the new catalog workflow resulted in cost savings and reduced project completion time.


The Jim Henson Company • New York, New York
Designer, October 1997 – May 2003

Created innovative brand identity and style guides for the award-winning children’s television shows Bear in the Big Blue House, The Hoobs (U.K. children’s TV show) and Fraggle Rock. The effectiveness of these creative solutions led to hundreds of products that reinforced the core aesthetic of the brands and were sold worldwide, generating millions in revenue and sustaining The Jim Henson company as an industry leader.

Led design direction for domestic and international consumer products divisions and global marketing team and carried creative concepts through packaging, logos, marketing materials and product graphics. Properties included Jim Henson’s Muppets, Muppet Babies, The Dark Crystal, Farscape and The Wubbulous World of Dr. Seuss.


Big Blue Dot • Watertown, Massachusetts
Junior Designer, April 1996 – May 1997

Vital team member of an award-winning children’s design studio contributing a wide variety of design solutions across numerous categories. Led freelance photographers and illustrators to enhance creative print, packaging and online design. Clients included HandsOnToys, National Fire Protection Association, Simon & Schuster and Sports Illustrated for Kids.

Contributed to BIG BLUE DOT web site; winner of a Broadcast Designers
Association (BDA) Silver Award and featured in Best of New England (BoNE) show


Additional work experience gained at Hatmaker and Corey McPherson Nash


TECHNICAL SKILLS
Adobe Creative Suite: Photoshop, Illustrator, Indesign, Flash, Dreamweaver
QuarkXpress, XHTML, CSS
Proficient with PDF workflow, prepress and printing processes


EDUCATION
Fashion Institute of Technology
Web Design Certificate

Northeastern University
Bachelor of Science Degree in Art and Graphic Design

University of London at Goldsmiths
Art and Animation studies