I'm extremely experienced in the world of packaging design and branding, be it for personal consumer health, cosmetics or toys. I also have quite an array of industry knowledge, super computer and artistic skills that make my talents a unique find in the industry. Meeting very tight deadlines with intelligent design while practicing extreme multi-tasking has become a part of who I am, but I never forget my sense of humor.
Master with Macintosh systems and highly skilled and knowledgeable in the areas of packaging, production and a wide range of printing techniques, layout, information design, corporate identity/branding, illustration (which includes rendering for product & display, seamless pattern creation and children styles) . Very proficient in photo editing/retouching and photographic art direction.
Computer Software: Highest proficiency in Illustrator, Photoshop, InDesign, Bridge, Acrobat, BarCode Pro, Transmit, Fetch, FontAgent Pro, Suitcase, QuarkXPress, Stuffit, Microsoft Office. Other skills: Comp building including ( paper board, transfers, self adhesive), photography, illustration, jewelry making, calligraphy, book making, painting, poetry, knitting & cooking.
Sept 2010 - Present Anthem Worldwide New York,NY
Senior Designer
• In charge of projects from concept to completion in the areas of packaging, display & POP, information design, identity systems/branding, illustration, and layout for mass market products on a global scale.
• Lead designer for REVLON brands account which includes (Revlon, Almay, Mitchum) for all categories (eye, lip, nail, face, hair, tools) in packing, promotion & display
Nov 2009 - Sept 2010 CBX, New York, NY
Senior Designer
• In charge of projects from concept to completion in the areas of packaging, information design, identity systems/branding, illustration, and layout for mass market products on a global scale.
• Designs for the following Brands: Kotex, Depend, Giant Eagle, Clearblue
Feb 2009 - Nov 2009 Aquent/Client ColgatePalmolive, New York, NY
Senior Designer/Aquent
• In charge of projects from concept to completion in the areas of packaging, information design, identity systems/branding, illustration, and layout for mass market products on a global scale.
• Designs for the following Brands: Colgate Toothbrush and Toothpaste Adult and Children (including all sub-brands i.e. Wisp, Total, MaxFresh, etc.), Plax, Irish Spring, Palmolive, Men's SpeedStick, Lady's SpeedStick, AJAX, Fabuloso, Soupline, StaSoft, SoftSoap, Suavitel, Murphy's Oil Soap, Tom's of Maine
• Comping of pre-production pieces for global presentational use
• In charge of accurate specing and release of production files to all countries including the US in ensure global consistency throughout all product lines.
Dec 2007 - Feb 2009 Johnson & Johnson, New York, NY
Design Director/ Senior Designer
• In charge of projects from concept to completion in the areas of packaging, information design, identity systems/branding, illustration, and layout for mass market products on a global scale.
• Director and Lead for the following Brands: Stayfree, Carefree, O.B., Visine. Designer on Brands: KY, Listerine, Reach, Rogaine, Bandaid
• Responsible for heading up meetings with marketing and project managers to ensure proper direction and adequate time lines, for communicating and directing outside vendors for the purposes of quoting and obtaining pre-production materials for presentations, print and qualitative testing, for detailed comping of pre-production pieces for global presentational use and for the accurate specing and release of production files to all countries including the US in ensure global consistency throughout all product lines.
Aug 2007 - Dec 2007 Freelance Clients, New York, NY
Coty Cosmetics
• Designed promotional pieces, packaging, gift with purchase, and bag design for Calvin Klein Brand Fragrances.
DDB Worldwide Communications Group Inc.
• Created presentation book and promotional materials for a new business pitch for Fortune 500 Company, including all layout, information design (detailed chart and graphs), business letter with letterhead design, and construction and design of cardboard CD packaging and worked closely with production manager to ensure timely release of all materials.
Irwin Slater
• Created advertising, promotional pieces, direct mail, newspaper and magazine layout and worked closely with production manager to ensure timely release of all artwork to publications and printers.
Sept 2006 – May 2007 L’Oreal USA - Maybelline DMI Division, New York, NY
Senior Designer
• In charge of projects from concept to completion in the areas of packaging, information design, identity systems/branding, illustration and layout for mass market products on a global scale.
• Collaborated and communicated with outside vendors to obtain pre-production materials for presentations.
• Responsible for the accurate specing and release of production masks to all countries including the US in ensure global consistency throughout all product lines and constructing detailed comping of pre-production pieces for print and television advertising and also global presentational use.
May 2005 – Sept 2006 Planet Toys Inc, New York, NY
Art Director
• In charge of projects from concept to completion in the areas of packaging, information design, identity systems/branding, illustration, layout, and advertising.
• Director & head Designer for the following Clients/Licenses: Chrysler, Chuck E. Cheese, CSI, Dodge, Disney/Pixar, Ford, GM, Jeep, Honda, Little Tikes, Yamaha, Kawasaki, Polaris, Toyota, HIT Entertainment, International Trucks, MACK, WWE, West Coast Choppers, HOT ZONE (KB Toys Brand), Special OPS (Target Brand), Fun Years (ToysRUs Brand)
• Director for in house packaging ideas and products including creation of style guides and branding as well as for outsourced photo shoots and responsible for all photo retouching and research.
• Copywriter for all packaging copy and instruction manuals.
• Crafted pre-production packaging samples for client meetings, plan-o-gram and filling all image requests for catalog and website use for companies such as Walmart, K-mart, ToysRUs, KB and The Canadian Group.
• Worked closely with product designers to initiate new concepts and product ideas and with overseas engineers to ensure print status & packaging quality.
• Accustomed to multi-tasking, meeting extremely tight deadlines and strict turn-a-rounds.
Feb 2005 – May 2005 FaheyOConnor Design, New York, NY
Graphic Design Assistant
• Designing logos, layouts, comps, photo scanning, editing, clean-up and color correction
• Office organization making sure supplies where stocked and equipment ran efficiently
May 2002 - Dec 2004 Freelance Clients
• Chuck Walden - Atomic Turtle Logo
• Oatland Island Wildlife Reserve - Oatland Island Promo Pack
• Union Mission - Creating Health Brochure
• For Nation Collegiate Alcohol Awareness Week - Alcohol Awareness Poster
• Music by Muccigrosso - Promo Material
• ReMAX 200 Realty - Redesigned pre-listing package, letterhead and advertising
New York, NY
• Magna Cum Laude Graduate 2004 • Dean's List 2001-2004 • Marian Effing Portfolio Scholarship Recipient 2001-2004 • Arts Alive Scholarship Recipient 2001 • SCAD Rising Star Showcase 2000