abhishek DHYANI
UX/UI designer — Delhi, India
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Introduction to the brand: brief, target group & media used - Brand Identity, focus group & social media used to communicate the intent of the proposed product
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Survey Sheets - a brief survey was conducted with the focus groups for comparative analysis and highlighting the shortcomings of sanitary napkins
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Packaging - Product packaging within the guidelines of the brand wrt color, composition and packaged units
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Product placement - To emphasize the persona of the brand, customized shelves and disposal bins were
placed
placed
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a brief summary - this brand focuses on marketing & raising awareness regarding the usage of tampons over conventional sanitary pads & other measures. The focus groups were divided into 2 categories : 17 + and 19 + while conducting surveys
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task board for the brand to fullfill - covering everything from the basics of introducing the product to it's disposal and health hazards
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the color palette - the essence of the brand visually communicated via colors & forms
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