Focused on a solution for standard sizes and consumer dissatisfaction. Standardizing sizes allow manufacturers low the prices of the garment but at the same time all bodies are different and this is causing fitting problems. Many retailers have solutions for one of the most complicated sizing garments; pants. Levi's, Gap and other companies detected three different body shapes and created the same design for sizes from XS to XL for different body shapes. In this case the consumer can have a size S at the waist and still choose in between three different fits. I propose to Reebok to make a sports bra with the same design and same look with different approaches for different body shapes.