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Strategic Designer (CoFounder TBD)

Joakim Holmqvist

Stockholm, Sweden
Available Now
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  • About
  • About

    Think. Do. Create. All the things yet to be. Strategy, Design and Artefacts.

  • Education
    • 7,5 hp Art Theory
      Umeå University
      2016 - 2017
      Art (Theory and method in art and visual studies)
    • 7,5 hp Art Theory
      Umeå University
      2015 - 2016
      Art (to write about contemporary art)
    • Diploma Coaching
      Företagsakademin
      2011 - 2011
    • BS Media Communication Science
      Mittuniversitetet
      2010 - 2010
    • BS Media Communication Science
      Högskolan i Kalmar
      2009 - 2010
    • BS Brand Theories
      Berghs School of Communication
      2008 - 2008
    • BS Creative Ideas, Communication Theories, Science of Influences
      Berghs School of Communication
      1998 - 1999
    • # Specialist Degree Interaction Design
      Umeå Institute of Design
      1997 - 1999
      Expert focus on designing usable beautiful digital and physical ux.
    • # Master Degree Product Design
      Umeå Institute of Design
      1992 - 1996
      Known as the Worlds Best design school in the fields of product design.
    • BFA Classic art
      Art School Solvik F.h.s
      1991 - 1992
    • marketing excelence Advertising
      Reklam & Dekor
      1989 - 1991
  • Experience
    • Strategic Designer (Co-Founder)
      TBD tobedesigned.io
      Stockholm, Sweden
      Nov 2022 - Present (3 years 7 months)
      A strategy, design and artefacts studio.
      Designing all the things that are yet to be.
      Stay tuned.
    • Senior Design Lead
      H&M Group
      Stockholm, Sweden
      May 2022 - Nov 2022 (6 months)
      Gig. Shape strategies and actions for H&M Group and it's companies. Set up of studio capability. Prototyping Strategies, Speculative Design, Changemaking, Innovation.
    • Director of Experience Design
      Nordic Morning (Aura)
      Stockholm, Sweden
      Jan 2021 - May 2022 (1 year 4 months)
      Gig. Shape design capacity, Strategic Offering and actions for the group, the agency and clients like FHM, Kérastase and MSD.
    • Head of Creative & Prototyping
      itch
      Stockholm, Sweden
      Jan 2019 - Jan 2021 (2 years)
      Leadership Board. Head of the makings of things in Gothenburg, Oslo, Stockholm ~30 makers. Part of leadership team.
      Red Dot Awards 2020 Arlanda express visual identity.
      Gold Davey Awards 2020 Direct Link visual identity.
      Innovation, speculative design, Business Design and Strategy prototyping.
    • Design Strategist
      itch
      Stockholm, Sweden
      Sep 2018 - Dec 2018 (3 months)
      Branding, Design and portfolio strategy. Strategic visions, business analysis, design portfolio, design advisory...
    • Senior Creative/Art Director
      Creuna
      Stockholm, Sweden
      Apr 2017 - Sep 2018 (1 year 5 months)
      Shape design capacity and prototyping. Head of the Swedish Parliament, Arla, Hyresgästföreningen to name a few...
    • Creative Director (Co-Founder)
      Magic by iStone
      Stockholm, Sweden
      Jan 2015 - Apr 2017 (2 years 3 months)
      Leadership Board. Start Up - Building studio and processes for autonomous UX/Design. Including competence management, mentoring, design and pitching process. Art Direction, visual identities, service design strategies, concept development, UX-strategies. Magic's set within a larger IT-consultant agency iStone. Cramo, Mekonomen, Comfort, Hallon, Spendrups, Kronans Apotek, Telenor...
    • Creative Director
      Cloud Nine
      Stockholm, Sweden
      Apr 2014 - Jan 2015 (9 months)
      Leadership Board. Shape design capacity. Davey Awards 2014 film for TiVo launch Sweden.
      Swedish Design Awards 2013 information design.

      // Building studio and processes for autonomous UX/Design-team, design and pitching process...
    • Senior Art Director
      Cloud Nine
      Sep 2011 - Apr 2014 (2 years 7 months)
      Art direction, app development, service design, concept development, visual identities, digital strategy, portfolio management. TiVo, Com Hem, Posten, SLL, SPP, Hallon, Svenskt Trä and BMW.
    • Senior Art Director (Co-Founder)
      Summer Design
      2002 - Aug 2012 (10 years 2 months)
      Leadership Board. Founder - Art Direction, visual identities, brand strategy, communication strategy, adverts, roll outs, brand application, interior design, commercial, consumer brands. Recruitment, team management. Fabege, Björkliden Fjällby, Getinge, Lokus, Amnesty, Mars, Atkins, Isostar, Teknikföretagen, Aftonbladet, TT and ICA. Plus new ones; Danderyds Tennis Club, Wyback, Delta Bank...
    • Managing Director (Co-Founder)
      Summer Design
      2005 - 2008 (3 years)
      // Beside my daily work as Art Director I under this period held the position as Managing Director. Handling a merger and move. New sales focus and people and methods.
    • Art Director
      IconMedialab
      1999 - 2002 (3 years)
      Art Direction, concept development, service design, app design, UX, Visual Identities. Working in Nairobi, London and Stockholm. VW, Volvo Ocean Race, Letsbuyit, Telia Sonera, Vodaphone...
    • Art Director/Designer (Co-Founder)
      12" Designers
      1996 - 2002 (6 years)
      Leadership Board. Founder - Art Direction, visual identities, interior design and illustrations for Consumer Brands, organisations and commercial areas. Levis Stores, TT, Umeå City.
    • Art Director Freelance
      Gazoline Advertising
      1997 - 1999 (2 years)
      Art Direction, visual identities, illustration, room management and interior design for travel industry and B2C.
  • Awards

    Red Dots, Swedish Design Awards, Davey Awards, Publishing Prizes...

  • Industries
    • Cosmetics
    • Services
    • Social Impact
    • Sustainability
    • Transportation
  • Skills
    • Advertising
    • Branding & Corporate Identity
    • Creative Direction
    • Design Management
    • Urban Planning
    • Experience Design
    • Furniture Design
    • Prototyping
    • Service Design
    • Typography
  • Elsewhere on the Web
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  • On Coroflot
    @diggin, member since 2001
    • Following 8
    • Followers 25
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