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Dina Al Rifai
Product Toy Designer and Illustrator
Toy Design Concepts
Children's Storybook: LUNA
2008-2010 Bachelors Degree In Toy Design, Fashion Institute of Technology, NY, NY
2006-2008 Associates Degree in Illustration, F.I.T., NY, NY
Awards: Toy Industry Association Award 2008, Toy Design Departmental Academic Achievement Award of 2010.
Jazwares, Inc. July 2010 – August 2012 - Sunrise, FL
Brand Manager and Product Designer
Brand management with licenses including home brand Mix Pups, and others such as Poptropica, Adventure Time, and Regular Show. Brand designing and development with a majority of licenses under Jazwares, Inc.
Sketching and rendering concepts with core concept development from inception to creation. This includes licenses requests and creation of packaging to fit the brand’s needs.
Advertising and marketing creation such as promotional in-store events, sell sheets, POS displays, and sales presentations. Coordination in working with both US and International order requests and ensuring the safety standards match regional needs.
Managed responsibility with licensor approvals, timelines, and style guide process in the creation of licensed goods.
Horizon Groups USA Summer 2009 - Warren,NJ
Licensing and Marketing Assistant
Responsibilities included brainstorming, mockups, and working on the design of numerous Disney and home base products.
Created boards, idea sketches, stylized drawing and renderings for Disney DIY products.
Worked with China daily to create cost sheets and assessed samples for future production.
Ricky’s NYC 2007–2008 Brooklyn, NY
Trained and developed staff. Acted in the role in the absence of store manager.
Handled paperwork, payroll, deposits and customer service, along with managing inventory, and ordering materials or new products.
In charge of store signage and promotional material. This includes end cap displays and calculated marketing schemes.
MAC: Adobe CS5 Suite. PC: Microsoft Office, Excel, Spreadsheet, Quickbooks, Solidworks.
Research, illustration, media marketing and trends, airbrushing, cosmetics.
Fashion Institute of Technology
T.I.A. Toy Designer Award 2008