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Bike Carrier "Control Block"
User focused research design to identify unmet needs in the market. Bikes are getting heavier and more expensive. They must be held in a fixed position without damaging the paint or cables.
Ideation and prototype possible solutions
Prototype/test loops. These tests were a thorough combination of lab and real world testing. To get the parts robust enough to exceed predictable forces, we took a “fail early, fail often” approach.
