e
Product and Design Strategy
Danielle Zimmerman
Palo Alto, CA
Available Now
- Contact
-
About
I am a strategic and creative collaborator who uses a variety of research and analytic methods to uncover the needs, expectations, and behaviors of customers to combine key insights with a systematic understanding of how business goals, market environment, and organizational capabilities could be orchestrated to deliver memorable and meaningful products, services, and brand experiences.
Specialties:
-Leadership and strategy for experiences, products, services, and brands
-Balance business, consumer, and design objectives under a unified strategic vision from ideation through execution
-Perform market analysis and ethnographic research, to identify key insights and make recommendations to product team and clients at all project stages
-Design thinking and innovation advocacy
-Sustainability advocacy
-Experience design
-Strategic foresight
-User research and insights
-Opportunity area definition -
Education
-
MBA Design Strategy / MFA DesignCalifornia College of the Arts2009 - 2012Dual degree program with interdisciplinary approach. Primary studies include design process, design research, systems thinking, strategic foresight, sustainability, and interaction design. http://www.cca.edu/academics/graduate/design/dualdesign
-
Bachelors of Industrial Design (BID)Pratt Institute2000 - 2004
-
-
Experience
-
Product ManagerLG Electronics, Silicon Valley LabFeb 2013 - Present (13 years 4 months)Product Manager on Smart TV OS, following the acquisition of HP's webOS division.
-
Product Manager, webOSHewlett-PackardMay 2012 - Feb 2013 (9 months)Conduct strategic analysis of product categories with in-depth competitive and market segmentation. Define product vision and competitive strategy, creating short and long term roadmaps for software and cloud services across multiple consumer end-points. Translate opportunities into use cases and concrete requirements for specific features. Work closely with UX and engineering groups to ensure alignment of design and development with product plans.
-
Teaching AssistantInneract ProjectMar 2011 - May 2011 (2 months)Assisted teaching design principles to 11-14 year-old students. The goal of the Inneract Project is to encourage youth to consider design not only as an attainable profession, but also as a model for communicating issues of violence, love, hate, oppression, and cultural awareness.
-
Website ManagerCalifornia College of the ArtsAug 2009 - May 2011 (1 year 9 months)Maintained Graduate Design program site including content updates and user accounts. Performed analysis of student and faculty needs for complete redesign, with improved integration of the college's existing back-end systems.
http://design.cca.edu/ -
Design Strategy InternCollective Invention Inc.Jul 2010 - Oct 2010 (3 months)
-
Teaching Assistant, Design Methods and ResearchCalifornia College of the ArtsJan 2010 - May 2010 (4 months)Assisted professor in lesson planning, leading class sessions, grading, and critique of studio work. Design Methods and Research introduces a variety of design-related research methods including: observational techniques, documentation, developing and running a study, interviewing, analysis of data, synthesis, and applying results. The course is a core part of the Industrial Design program, and is typically taken by undergraduate sophomores.
-
Marketing & Communications - volunteerChochmat HaLevFeb 2008 - 2009 (1 year 4 months)Develop and implement strategy, internal and external branding, and public relations initiatives.
Act as principal creative developer and producer of marketing materials and promotional campaigns.
Set forth and maintain project time lines and communicate with partners, vendors, and internal team to ensure objectives are met. -
Product Design ConsultantGadget Works2008 - 2009 (1 year)Designed consumer electronic products, and children's communication devices. Developed character lines.
-
Interactive Media ConsultantShrek the Broadway Musical, Interactive Media Consultant2008 - 2008Created motion graphics and interactive media. Assisted Media Convergence Specialist converting, mapping and manipulating 3D media for projection surfaces and interactive scenic elements. Created to-scale digital paintings for translation by scenic artists into full-stage backdrops.
-
Web Designer - ContractorGap Inc. / Banana Republic BrandMar 2007 - Apr 2007 (1 month)Designed and developed content for Banana Republic web site and promotional e-mails.
-
Industrial DesignerRevlonOct 2004 - Oct 2006 (2 years)Industrial design, and 3D modeling of new cosmetic products, and point of purchase displays including, structure, graphics, and interactive elements. Introduced Flash and 3D animation of new products and conceptual store-environment walkthroughs to support product explorations, sales collateral, and marketing events, effectively reducing the cost of transporting product and displays. Created and delivered CEO-Level multimedia presentations to Fortune 500 clients such as Walmart, Walgreens, and Target, increasing in-store product space. Collaborated on new brands, and expanding brand categories for personal care and men’s lines. Developed project plans and worked closely with vendors and purchasing department to ensure on-time and on-budget project completion
-
Packaging DesignerRexam PLC2004 - 2006 (2 years)Design of structural packaging components for cosmetic and pharmaceutical products.
-
Freelance DesignerEquality Specialties2004 - 2004Designed and produced displays and presentation elements to showcase products to clients.
-
-
Affiliations
IDSA
-
Industries
-
Skills
-
Elsewhere on the Web
-
On Coroflot@dlmzimmerman, member since 2007
-
-
Following 1
-
Followers 3
-
