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Columbus Center - DNA Lighthouse (background)

Budgetary restrictions caused the central core of the wayfinding system to face either re-design or be omitted. As a central piece to a large part of the visitor experience, re-design was obvious. This solution saved the project more than $800,000.

Since the Lighthouse was to be the "home-base" for wayfinding Buoys (foreground) scattered throughout the center.
They should at least look like family.
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DNA Lighthouse - Columbus Center's Central Icon Exhibit
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Concept Sketch - DNA Lighthouse
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The Cell - A human skin cell expanded 5 million times to a scale visitors could walk thru.

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