United Airlines - Destination pages on united.com, designed to drive destination searches towards the United Airlines booking engine.
United Airlines - Copy deck for the website of Silver Wings Plus, aimed at the 55+ market.
Air Canada - Copy deck for Air Canada's Maple Leaf Lounges on aircanada.com, designed for improved navigation and better customer experience.
Air Canada - Interactive checklist designed as an alternative source of navigation options for customers with special concerns.
Air Canada - The online presentation of various classes of service in Air Canada's upgraded fleet.
CATIE - Portal page for CATIE's Programming Connection.
CATIE - List of case studies in CATIE's Programming Connection with iconic images as thumbnails.
CATIE - Excerpt from one of CATIE's Programming Connection case studies.
Madrock Design - Homepage describing the services of Madrock Design.
Madrock Design - Copy describing Madrock Design's work on one client's product.
TripWise - Copy deck for the website of a travel insurance broker.
TIC Travel Insurance - A microsite designed to present TIC Travel Insurance's range of products, along with tips for selling travel insurance, to brokers.
Swell - A literary website. During my year as editor, the online publication went from receiving only sporadic updates to become a robust, quarterly journal.
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CAMH - Website describing CAMH's redevelopment project. I contributed to this project while contracting at Henderson Bas.
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Don Bapst
Writer Toronto, Canada