Dotti Keagy
COPYWRITER/EDITOR/CONSULTANT — Naples, FL
About
With extensive senior-level copywriting, editorial and marketing experience for industry giants such as TIME INC., CONDE NAST (WOMEN'S WEAR DAILY, VOGUE), LIZ CLAIBORNE INC. and CHICO'S FAS INC., I create on-brand, on-strategy, interactive content for all digital media (Web sites, e-commerce, email and social media); custom publishing and editorial features; and B2B and B2C marketing communications collateral.
- Experience:
- 15+ years
- Education:
- University of Illinois at Urbana/Champaign - Journalism
Pratt Institute - Advertising & Marketing - Affiliations:
- Naples Philharmonic League, Guild of Naples Shelter for Abused Women & Children, Delta Delta Delta
- Awards:
- Who's Who in America (1998-2009), Who's Who in American Women (1998-2009)
Share
Resumé
2012-Present Freelance
COPYWRITER/EDITOR/CONSULTANT
Custom publishing and integrated marketing communications for Gulfshore Life magazine, the Naples Philharmonic League and the Naples Shelter for Abused Women & Children.
2011-2012 Chico's FAS, Inc.
SR. WEB COPYWRITER, Direct to Consumer
Concepts and copy for digital media (e-commerce, branding, email marketing, social media, video scripting, etc.) for Chico's, White House | Black Market, and Soma Intimates.
2006-2010 Advantage Sales & Marketing, Orlando, FL
COPY DIRECTOR, MARKETING/CREATIVE SERVICES
Created Web site content and social media campaigns, sales promotion, direct mail and in-store collateral for major national retailers and CPG brands.
2003-2006 Time Inc., New York, NY
COPY DIRECTOR/CREATIVE SERVICES, ESSENCE Magazine, essence.com
Supported this leading magazine brand and its advertising partners through Web content, sales promotion materials, special events collateral, direct mail, advertising and in-store marketing.
1998-2003 LIZ CLAIBORNE, INC, New York, NY
COPY DIRECTOR/CORPORATE MARKETING, lizclaiborne.com
Helped build, position and launch numerous brands in the corporate portfolio; developed and launched the e-commerce site; catalogs, press kits, direct mail, advertising, in-store collateral.
1997-1998 ACTING COPY DIRECTOR, VOGUE, New York, NY
Developed special advertising sections, sales promotion materials and direct mail for VOGUE magazine and Conde Nast Corporate Sales.
