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COPY DIRECTOR | STORYTELLER | Advertising & Marketing
With extensive senior-level copywriting, editorial and marketing experience for industry giants such as TIME INC., CONDE NAST (WOMEN'S WEAR DAILY, VOGUE), LIZ CLAIBORNE INC. and CHICO'S FAS INC., I create on-brand, on-strategy, interactive content for all digital media (Web sites, e-commerce, email and social media); custom publishing and editorial features; and B2B and B2C marketing communications collateral.
B2C Advertising & Promotion
Interactive Digital Media
Home Design Editorial Feature
COPY DIRECTOR | STORYTELLER
Custom publishing, digital media (websites, email and social) and integrated marketing communications for Gulfshore Life magazine and the Naples Shelter for Abused Women & Children.
2011-2012 Chico's FAS, Inc.
SR. WEB COPYWRITER, Direct to Consumer
Concepts and copy for digital media (e-commerce, branding, email marketing, social media, video scripting, etc.) for Chico's, White House | Black Market, and Soma Intimates.
2006-2010 Advantage Sales & Marketing, Orlando, FL
COPY DIRECTOR, MARKETING/CREATIVE SERVICES
Created Web site content and social media campaigns, sales promotion, direct mail and in-store collateral for major national retailers and CPG brands.
2003-2006 Time Inc., New York, NY
COPY DIRECTOR/CREATIVE SERVICES, ESSENCE Magazine, essence.com
Supported this leading magazine brand and its advertising partners through Web content, sales promotion materials, special events collateral, direct mail, advertising and in-store marketing.
1998-2003 LIZ CLAIBORNE, INC, New York, NY
COPY DIRECTOR/CORPORATE MARKETING, lizclaiborne.com
Helped build, position and launch numerous brands in the corporate portfolio; developed and launched the e-commerce site; catalogs, press kits, direct mail, advertising, in-store collateral.
1997-1998 ACTING COPY DIRECTOR, VOGUE, New York, NY
Developed special advertising sections, sales promotion materials and direct mail for VOGUE magazine and Conde Nast Corporate Sales.
University of Illinois at Urbana/Champaign - Journalism
Pratt Institute - Advertising & Marketing