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Freelance Art Direction + Packaging Design
New York, NY
New York, NY
Art director and packaging designer with 10+ years experience creating innovative packaging solutions for some of the most well-known global brands across the food, beverage and beauty industries. Clients include Bath & Body Works, Johnson & Johnson, Revlon and Victoria’s Secret. Highly creative and passionate about problem solving through design. My work is always created with a focus on clean, simple and beautiful design.
Signature Collection Redesign
Art direction and design of highly giftable packaging for fragrance and body care, including a full redesign of the Signature Collection portfolio. Collaborate with marketing team on concept ideation each season, incorporating relevant fashion trends. Direct in-house designers, freelancers and agencies to develop an exciting aesthetic for new product lines. Mentor designers and interns. Work with packaging engineers to create custom structures. Manage development of all comps, prototypes and color matching for products and components. Art direct photographers, retouchers and production team. Provide on-site press approval to ensure quality of all printed labels.
Managed a team of designers on all cosmetics packaging, retail materials and hair color franchise work, as well as the global redesign of the Mitchum brand. Responsible for the weekly schedulingof designers to effectively meet key deadlines. Attended project briefings, presented weekly to the marketing team, art directed photo shoots and oversaw retouching of all artwork. Reviewed artwork through final mechanical approval, meeting all Revlon standards.
Responsible for the development of compelling fragrance, body care, cosmetics and home fragrance launches. Managed the development and maintenance of brands through line extensions, limited edition collections and basic assortments. Collaborated with marketing team to strategically solve problems and deliver designs within strict timeline and budget. Partnered with packaging engineers to execute innovative packaging solutions across a variety of materials. Directed typographers, illustrators, retouchers, comp houses, and photographers. Reviewed final catalog images, proofed mechanicals and attended press approvals for cartons, tubes, and labels.
Generated dynamic packaging solutions, intelligent design systems and in-store environmentsfor major corporations, leveraging key brand equities. Managed multiple projects to meet client’s business goals and crucial timelines. Clients: Johnson & Johnson, Acuvue, Häagen-Dazs, Snapple, Pathmark, Del Monte, Splenda, Wine Enthusiast Magazine, Reynolds, and Dove Chocolate.
Designed original packaging solutions from concept through production. Redesigned the visual language and package architecture for existing brands. Carefully prepared presentations and comps for meetings and effectively presented designs. Clients: Tropicana, Nestle, Gillette, Black & Decker, Unilever, Thresher Group (UK), Pepsi, Pepperidge Farm, and Kraft Foods.
1 Best in Show, 3 Gold, 2 Silver Awards; Portfolio featured at One Club exhibit in New York
Graduated Cum Laude