Brand Consistency
Race Furniture Milan Furniture Fair 2011 Website
Ella Vacuum Cleaner (c) Drew Hajduk
Drew Hajduk
I am currently overseeing brand development at PAYdata, developing and implementing a brand strategy to create a powerful business to business brand presence and drive future profits. I enjoy working to understand people. I use empathic design techniques, working with user groups to understand their motivations, values and aspirations. I believe that this approach can not only help design to be more appropriate and imaginative, but more rewarding.
Location
Peterborough, England
Specialties
- Industrial Design
- Interaction Design
- Point of Purchase
