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B2B directory - As product manager of an expert directory led a major redesign/upgrade, which included profile pages, member dashboard, CMS, a YellowPages-like listing structure, an inquiry/ lead management and reporting system, with an added layer of legal considerations. Existing, paying subscribers were migrated from legacy environment.
The website enjoys superior search engine ranking and is considered to be a leader in the field. Listings start at $345/year.