YMA FSF 2012 Case Study - E-Commerce
The objective of this case study is for students to design an online business without brick and mortar stores. Examples include big ones like Amazon, Gilt, Rue La La and Zappos
who sell a variety of product categories as well as small ones like Bonobos and Threadless who only sell their brand.
ECW is online menswear apparel and accessories business that caters to young, trendy, and fashion forward professional male ages 25- 40.
The line includes business apparel, casual dress, and under garments.
The illustrations are hand drawn, and then scanned into Photoshop for editing.
